Leading gin brand Gordon’s has launched its new alcohol free spirit Premium Pink 0.0%, as it looks to capitalise on growing momentum seen in the non-alcoholic category.
The latest launch forms part of the brand’s innovation strategy and follows a number of new product launches across both the non-alcoholic and gin categories – including Gordon’s 0.0% as well as Gordon’s Premium Pink Distilled Gin.
The new vibrant pink liquid perfectly balances sweet flavours of raspberry and strawberry blended with tangy redcurrant and the finest distilled botanicals. It will provide a high-quality non-alcoholic option that includes the signature taste of Gordon’s Premium Pink Distilled Gin, just without the alcohol.
“With the alcohol-free trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol,” Jessica Lace, head of Gordon’s GB, commented.
“We are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or the experience when choosing an alcohol-free drink.”
The drink is perfect for enjoying with friends or for creating great-tasting non-alcoholic cocktails. Available now in a 70cl bottle in Morrisons, the drink will also be rolled out across other retailers.
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