More

    Goodfella’s rolls out new loop packaging

    From mid-April, Goodfella’s will be rolling-out updated packaging across its entire pizza portfolio, as the brand looks to reinforce its “Made With Respect” platform. The bold packs embed the Italian-American brand positioning with a strong, block design. The new-look packaging features appealing product imagery at the centre of the packs for maximum impact on shelf and showing shoppers the quality they can expect when cooking the product at home.

    The packaging revamp comes as Goodfella’s looks to retain the new shoppers who entered the frozen pizza category in 2020, as consumers enjoyed more meals at home during the pandemic. Shoppers are continuing to buy into the frozen pizza segment within the convenience channel, with penetration growth of +24.8 per cent YOY.

    “Our Italian-American heritage is at the heart of our brand and pizza, so we wanted to ensure this is reflected across our packaging,” said Nicola Bates, Senior Brand Manager at Goodfella’s. “The roll-out of our new packs will help to boost visibility of our portfolio on shelf, making it easier for shoppers to identify our products as they shop in the frozen aisle.”

     

    Latest

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000...

    Don't miss

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000...

    Radnor Hills chief William Watkins elected new president of British Soft Drinks Association

    Radnor Hills founder and chief executive William Watkins has...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000 of its 20 litre refill containers as a result of its initiative to further reduce...

    Robinsons goes bigger than ever with The Hundred partnership to drive summer sales

    Robinsons is kicking off its third year as The Hundred’s Official Soft Drinks Partner with a campaign set to see both shoppers and retailers...

    VK launches new flavour after crowdsourced campaign 

    RTD brand VK has announced the launch of Apple & Blackcurrant as the latest flavour to join the VK portfolio, following a successful crowdsourced...