Building on their extremely successful £1PMP range, Golden Wonder have launched £1 PMP Saucers in two out-of-this world flavours.
These light and crunchy 3D lattice snacks are available in popular Barbecue, and new Prawn Cocktail flavours with proven universal appeal sure to deliver a WONDER-ful explosion of saucy taste in every bite!
“For 75 years Golden Wonder has been offering fully flavoured, great value, crisps and snacks. £1 PMPs are a must-stock! They have been the main driver of snacks category growth over the past four years – growing more than twice as fast as the market.” says, Matt Smith, Marketing Director at Golden Wonder.
“Having spoken to retailers and consumers, the importance of sticking to the £1 price-point comes through loud and clear. The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs. Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst delivering strong retailer margins.”
“Value for money is now the third most important reason for snacks purchase (after flavour and quality) with over 90 per cent agreeing it value for money is important!1 However, Convenience shoppers worry that they will pay more for shopping locally and PMPs give them confidence that they are not being ripped off. That’s why PMPs have increased to 75 per cent of snacks sales in Symbols & Indies.
This commitment to £1 has helped Golden Wonder’s £1 PMP Snacks range outperform the market (+22.6 per cent vs +9.9 per cent).
With 64 per cent of consumers willing to switch brands for a lower price, don’t miss out on your EXTRA share of PMP profits. Golden Wonder Saucers have launched in your local C&C and delivered wholesaler – and will be flying off the shelves – so stock up now!