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    Golden Casket have rebranded its £Onepounders confectionary range as ‘Allrounders’ by Buchanan’s in £1.25 price-marked packs.

    Allrounders will have 52 confectionary varieties across boiled, gum, mint and bonbons, chocolate and toffee lines with each sub variety having their own distinctive pack colours of yellow, pink, green and purple.

    Available in stores from the beginning of February, the range includes thirty-four vegetarian society and forty-one halal approved lines.

    The Allrounders brand continues the journey of its well distributed predecessor of £Onepounders and Halfpounders, the big yellow bag, which was the original offer when launched in 1990.

    Carly Rae, Trade Marketing Manager at Golden Casket, commented: “Our All-Rounders offer is a new name but with the same all-round delicious taste and value of its predecessors, the brand will continue to champion and support the Independent retail sector throughout the UK.”

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