More

    Go Ahead Fruit & Oat Bakes get new non-HFSS recipe  

    Snacking major pladis has unveiled a new recipe for its Go Ahead Fruit & Oat Bakes.

    Comprising the same soft sponge, packed full of the brand’s signature fruity filling, the non-HFSS range reformulation will see the introduction of a more nutritious recipe that the company said will help retailers tap into the refreshed demand for Healthier Biscuits.

    Now with a reduction in saturated fat which means the product is classed as ‘low in saturated fat’, the updated Go Ahead Fruit & Oat Bakes recipe also contains less sugar. Each portion-sized bake remains a source of fibre and will come in at 128 kcals.

    The move comes as pladis continues its work towards improving the nutritional profile of its products, without compromising on the established great taste shoppers know and love.

    “Health and wellbeing continue to play an important role for Brits and as more people return to offices and workplaces, the future for Healthier Biscuits – which so often cater to the ‘on-the-go’ need state – is looking rosy,” said Fran Hiebert, senior brand manager for Go Ahead at pladis UK&I.

    “In fact, we’re already witnessing a strong uptick for on-the-go consumption occasions, which is great news for our Go Ahead brand.

    “Healthier Biscuits are perfectly placed for grab-and-go snacking – and Go Ahead is already one of the top 5 brands in healthier snacking. Taking all of this into account, we’ve spotted an opportunity to drive share and help our retail customers unlock incremental sales by updating some of our popular recipes and adding even more of the health benefits we know consumers are looking out for.

    “Currently worth £560 million and bought by three quarters of UK households, Healthier Biscuits is the largest biscuit sub-category. Within this, Go Ahead is the leading brand in low calorie snacking, with our Fruit & Oat Bakes worth £7 million (+14.7% YOY).

    “By rejuvenating this popular product, we’ll re-establish brand relevance within our established shopper base, all whilst recruiting a new generation of health-conscious consumers, which will continue to promote category growth.”

    Go Ahead non-HFSS Fruit & Oat Bakes will be available from the end of February across multiple retail, convenience and wholesale (RRP: £1.59).

    Latest

    Chill and Thrill: Summer drinks to fire up sales 

    The UK is known for its dark and gloomy...

    Ocado’s appeal over depot next to north London school dismissed

    By: Noah Vickers, Local Democracy Reporter An appeal by Ocado...

    Horizon inquiry to survey current sub-postmasters on Post Office conduct

    The inquiry into the Post Office Horizon IT scandal...

    Vennells ‘grossly understated’ Horizon scandal, says former Royal Mail boss

    Former Post Office chief executive Paula Vennells and top...

    Don't miss

    Chill and Thrill: Summer drinks to fire up sales 

    The UK is known for its dark and gloomy...

    Ocado’s appeal over depot next to north London school dismissed

    By: Noah Vickers, Local Democracy Reporter An appeal by Ocado...

    Horizon inquiry to survey current sub-postmasters on Post Office conduct

    The inquiry into the Post Office Horizon IT scandal...

    Vennells ‘grossly understated’ Horizon scandal, says former Royal Mail boss

    Former Post Office chief executive Paula Vennells and top...

    Champagne sales fall 15 per cent in first half

     France's champagne producers on Friday called for a cut...

    Cypressa: 60 sunshine years of Mediterranean cuisine

    2024 marks the 60th anniversary for Mediterranean food business, Cypressa, as it celebrates six decades as a brand synonymous with authentically sourced foods from...

    Barefoot rolls out California Zinfandel

    The USA wine brand, Barefoot, will be rolling out its Barefoot California Zinfandel to wholesalers nationwide this August, following a successful launch in Sainsbury’s...

    Cadbury Flake launches free ’99’ bus ferrying families to the beach

    Cadbury Flake and First Bus have announced the launch of The "99 Bus", a free, pre-bookable service to take families away to the seaside,...