Glayva launches ‘Not Your Usual’ campaign, new design

Whisky-based liqueur, Glayva, has unveiled an upgraded new look which brings flavour to the fore, with a bold new label that better describes the multi-award-winning spirit.

Glayva continues to enjoy sustained demand, recently winning Double Gold at the International Wine and Spirits awards, as well as a trophy in the tasting awards for Liqueurs and Specialities at the International Spirits Challenge (ISC).

Moving away from the previous black label, Glayva’s new look features a standout orange colour which is enhanced by premium material, textured to the touch, while the liquid’s flavour profile of tangerine and honey spiced whisky is now immediately obvious. Additionally, the top closure has also benefited from a colour refresh in the same eye-catching orange.

The more descriptive, clearer and engaging labelling has been unveiled in response to market research, which showed consumers loved the taste of Glayva and the bottle’s unique shape and design, however, were initially unsure of what was inside or what it would taste like. The new look gives consumers clear and enticing flavour detail and is sure to be received positively by both existing and new consumers alike.

Additionally, the research showed 88 per cent of those consumers surveyed, enjoyed the taste of Glayva, with over half proactively repeat purchasing, post-survey, and as such no changes have been made to the recipe of the unique 35 per cent ABV spirit.

The unveiling of the new packaging is part of Glayva’s new marketing campaign, “Not Your Usual”, which is a celebration of Glayva’s unique flavour and includes inventive serve suggestions and cocktails.

Glayva was first created in 1947 by a wine and whisky merchant in Leith, Edinburgh, looking to offer a new drink to his loyal customers. This liquid has since been sold the world over with its unique blend of warming Scotch whisky, exotic spices, rich honey and tangy tangerine, proving an ever-popular and multi-award-winning recipe.

New look Glayva in 50cl glass bottle is available now.