Kids’ yoghurt brand Frubes, owned by Yoplait, has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking.
The new pack design dials up naturality, calling out the use of natural flavours, no added colours and will also carry a new reassurance message focused on the nutritional benefits of Frubes. This focuses on dairy goodness, fortification critical for kids’ bone development and a call out on the taste and texture that kids love.
Children will now be able to find a new game on the back of pack which taps into the craze for gaming. Targeted at children aged seven-13-years-old, the new packs feature QR codes which unlock characters and skills and there is £1,000 worth of gaming vouchers up for grabs every month.
“Our new Frubes packs have been updated to bring the fun we know kids are looking for from their favourite brands and also bring the reassurance we know parents and carers are looking for from a nutritional perspective,” explains Ewa Moxham, Head of Marketing for Yoplait.
“Keeping our brands relevant is critical to ensuring shoppers pick them up and children want them included as part of their lunch and snack times. We are putting a huge focus on Frubes in 2025 with the aim of bringing new shoppers into the kids’ yoghurt category and retaining our existing loyal consumers.”
The Frubes re-launch is being supported by £1.5million marketing investment which includes on-line video advertising, video on demand advertising, digital out of home advertising, social and influencer campaigns.
Glebe Farm Foods has announced that, following independent analysis, the carbon footprints of its PureOaty porridge oats and granola retail packs are well below the industry average.
This means that by switching to PureOaty consumers could reduce their own carbon footprint, the firm noted.
The review was executed by environmental impact assessment organisation My Emissions, which evaluated four key areas: farming, processing, packaging and transport.
PureOaty achieved a score of just 0.18 kg Co2e per pack of porridge (with organic porridge scoring an even lower score of 0.10kg Co2e per pack), and 0.28 kg Co2e per pack of granola.
In comparison, the industry average stands at 0.67kg Co2e per pack for porridge and 1.13kg Co2e per pack for granola.
This translates to PureOaty products contributing to a significant reduction in greenhouse gas emissions, with an annual saving of 25.48kg Co2e per pack for porridge and 44.2kg Co2e for granola – the equivalent of driving 120km and 210km in an average UK car, respectively!
While oats used in many other products are imported from across Europe, Glebe Farm Foods takes a field to table approach, sourcing grain within a radius of 70 miles of its Cambridgeshire farm. It also grows, processes and packs its product all on one site, thanks to its state-of-the-art Tetra Pak plant. This ensures that the entire process, from milling to packing, covers a mere 150 metres, eliminating up to 100,000 miles of HGV transport.
Glebe Farm Foods also boasts three innovative biomass boilers, which enable the manufacturer to mill oats using steam power generated by chaff, thus avoiding the use of fossil fuels.
“Hot on the heels of our industry-leading My Emissions result for PureOaty Barista, we’re delighted to continue to lead the carbon reduction charge with an incredibly low CO2e score for our Porridge and Granola packs,” Philip Rayner, managing director, Glebe Farm Foods, said.
“With sustainability increasingly part of retail and foodservice buying decisions, and businesses across FMCG looking to improve their overall green credentials, we’re proud PureOaty offers this point of difference.”
Cheez-It, the iconic US brand that burst onto the UK snacks scene last year, has announced a new competition exclusively for independent retailers, with a whopping £10,000 cash prize up for grabs.
To be in with a chance of winning, convenience group store owners simply order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the link below or through the QR code live now across all print and digital adverts. Once received and live in store, entrants just need to text photos of all three assets in situ to 81155. The winner will then be chosen at random.
Cheez-It has taken the UK by storm since it landed on shelves across the country last summer, achieving a staggering £10.4million value sales to date, becoming the biggest "Large Sharing" NPD of the last four years. The brand has already won over 2.5 million shoppers, driving an impressive 8.6 per cent penetration in the market, with a strong 26 per cent repeat rate demonstrating its growing popularity. With continued through-the-line investment of £18million, sales are expected to keep soaring.
“Over the past six months, the convenience channel has been instrumental in making our UK debut a phenomenal success," said Charlie Foster, Senior Sales Director at Kellanova. Through this new competition, we want to reward our retailer partners for coming on this journey with us and help them drive even more impulse snack sales with our vibrant, eye-catching POS bundle.
“It’s so straightforward to enter, and with the chance to win £10,000, we encourage all eligible stores to request the POS bundle today to enter the competition and showcase the biggest NPD in Large Sharing in style!”
Retailers can request the free POS bundle here. Terms and conditions apply:
This competition is exclusively open to owners and employees of UK convenience stores. GB only. Entrants must be 18+. Open from 00:01 03.03.2025 to 25.04.25. To enter prize draw: Request 10k-Giveaway POS bundle from www.kelloggsvantage.co.uk. Take a photograph of your POS material and upload a clear photograph of the POS material along with your full name, store name and contact details to www.10k-Giveaway.co.uk. Winners will be drawn at random from all valid entries received during the promotional period stated by an independent adjudicator. There is x1 (one) prize of £10,000. Cash awarded via BACS payment to winners. Max 1 entry per person. Max 1 prize per person. For exclusions, full terms and conditions and information on how your personal data will be compliantly handled visit www.stockitcheezit.com/terms. Promoter: Kellogg Marketing and Sales Company (UK) Limited, Orange Tower, MediaCityUK, Salford, M50 2HF.
Imperial Brands has launched an exciting range of new flavours to its rechargeable blu bar kit vape line, following increasing demand from customers for more flavour options.
Launched in independents on March 3. the new additions consists of three new kit flavours – each comprising of a rechargeable blu bar device and flavoured pod - and 11 new blu pod flavours, so customers can buy and try a total of 15 flavours across the range.
The three new kit flavours are Watermelon Ice, Blueberry Ice, and Blueberry Sour Razz, whilst the replaceable packs of 2 pods are now available in Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon. The blu pod packs and blu bar kits both carry an RRP of £5.99.
The launch is a response to the growing popularity of fruity flavours among users of vape products. This is especially the case among current users of disposable vape products, who will have to consider alternatives in the light of the anticipated disposable vape ban on 1st June 2025.
According to recent research, the top 10 most popular flavours amongst UK users of disposable vapes are fruit-based - with Lemon Lime, Pineapple Ice and Strawberry Ice coming in as the top three.
Imperial Brand’s latest launch will therefore be welcome news to disposable vape users seeking a similar flavour experience as they make the transition to rechargeable vaping systems.
Fruity flavours were also popular with existing users of pod-based devices, followed by mint flavours. The top three flavours for users of pod-based vaping systems were Mixed Fruit, Blue Raspberry Ice, and Peppermint Tobacco.
This research is also backed-up by a recent VapeHub study, which surveyed 450 UK vape users. When asked for their three most preferred flavours, 64 per cent mentioned fruit – more than double that of any other flavour type.
Imperial Brands launched blu bar kit last summer, to provide consumers with an alternative to disposables that mirrors the same flavour experience and convenience that has driven the demand for disposables – with a post-ban compliant device.
Providing users with an impressive 1000 puffs per pod, the blu bar kit is a sleek, slimline and lightweight device that offers the easy use and portability of a disposable device, while the rechargeable 550mAh battery and USB-C charging port enable repeated use.
Each durable blu bar device comes in a premium brushed metallic finish for in-hand longevity. Liquid level visibility means customers can easily see when pods need replacing, and with pod safety a priority, a security lock ensures the device is fully protected when not in use.
The blu pod packs each contain two pods allowing a total of 2,000 puffs, and the blu bar kit utilises blu Flavour Tech mesh coil technology to deliver intense flavour from the first puff to the last. Users of Imperial Brands blu bar 1000 disposable device will already be familiar with the technology, delivering a great taste experience that vaping customers demand.
Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, commented: “The vape market in the UK is being driven by two key factors – flavour choice and ease of use.
"As the availability of disposable vapes comes to an end in the UK, our extended blu bar range has been designed to be just as easy to use as a disposable vape product, while offering the most popular flavours in a reuseable pod format.
“Given that the overall pod market nearly doubled in the last year, mainly due to growth in the availability of products which offer the same convenience as disposable vapes, it is clear that the new blu bar kit and pods are a ‘must stock’ item for retailers.”
Wilkinson Sword Intuition, the shaving brand with intuitive tools designed for women, has joined forces with the Women’s Rugby World Cup as its official shaving partner for 2025.
The exciting new partnership, which represents a significant marketing investment for the brand, underscores its commitment to supporting world-class events that foster a sense of pride and inspiration.
The Women’s Rugby World Cup is a celebration of teamwork, determination, and resilience while also recognising and celebrating players’ individual skills and strengths. This mirrors the ethos behind Wilkinson Sword Intuition’s shaving range, which comprises of expert tools specifically designed for women to help remove hair across different areas of the body – legs, underarms, bikini and face.
The tournament, set to take place across eight cities and venues in England, brings together fans from around the globe and offers Intuition a unique opportunity to boost awareness of its brand ethos.
Inspiring all women
As an official partner, Wilkinson Sword Intuition will be maximising the partnership across multiple touchpoints to reach its core audience of women aged 25-44, through a full-funnel digital, social and shopper campaign, including the opportunity for fans to win tickets to the coveted Women’s Rugby World Cup 2025 final at Twickenham Stadium on Saturday 27 September.
Beyond the stadiums, Wilkinson Sword Intuition’s partnership with the Women’s Rugby World Cup is about celebrating the strength and determination of everyday, ambitious women with busy lives. Wilkinson Sword Intuition’s mission is to support these women by giving them the very best hair removal tools whilst challenging the category norms by bringing more honest, open conversations and positive portrayals of real-life shaving that so many women experience and relate to.
“We are thrilled to be the official shaving partner of the Women’s Rugby World Cup 2025," said Jola Maczkiewicz, Senior Brand Manager for Wilkinson Sword Intuition at Edgewell Personal Care. This iconic event represents performance at the highest level whilst also celebrating women' s individualities – which aligns to our brand ethos of providing women with the very best shaving tools, wherever they remove their hair. We look forward to bringing fans closer to the action on the pitch this summer!”
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Cheddar and Caramelised Onion Chutney ridges with deep texture.
Award-winning snack maker, Burts, has announced the launch of its brand-new flavour of ridges; Cheddar & Caramelised Onion Chutney, and packaging refresh which will launch in mid-March of 2025.
Available as 40g packs, the new flavour of ridges serves as a more substantial snack with deep ridges holding more flavour to capture an even bolder Burts taste.
The ridges promise a perfect blend of rich, savoury cheddar sourced locally from Quicke’s Cheese Shop, complemented by the sweet tang of caramelised onion chutney.
Alongside the new flavour, Burts is unveiling a bold new look across the entire range. The refreshed packaging has been designed with enhanced flavour cues to highlight the rich, distinctive tastes that set the brand apart.
The updated design not only reinforces the premium quality of the crisps but also ensures strong shelf appeal, making it easier than ever for customers to spot their favourite flavours.
At Burts, quality starts at the source, which is why the brand proudly uses locally sourced potatoes from trusted British farmers.
By working closely with growers in the Southwest region including Trenowth Farm, Splattenridden Farm and others, it is ensured the crisps are made with the finest, freshest ingredients while supporting local agriculture.
Each potato is carefully selected for its quality and taste, meaning every batch delivers the signature crunch and flavour that Burts is known for, and as with all Burts products, are gluten-free and contain no added MSG, artificial colours.
Commenting on the new flavour and packaging refresh, Sas Horscroft, Head of Marketing at Burts Snacks Ltd said, “We’re excited to unveil the new Cheddar and Caramelised Onion Chutney flavour, a bold and irresistible addition to our ridges range.
At the same time, our refreshed packaging brings the entire ridges range to life, with vibrant designs and enhanced flavour cues that reflect the premium quality and big flavours our brand is known for.
It’s an exciting step forward for Burts as we continue to innovate and deliver exceptional snacking experiences.”