More

    Frubes returns Spooky Edition multi-packs for Halloween

    Leading kids’ yogurt brand Frubes has unveiled a reincarnation of its Spooky Edition multi-packs for some Halloween fun and excitement this autumn.

    Available now, the nine-pack has undergone a spooktacular makeover to stand out on shelf and catch the eye of shoppers. Its three different flavours have also been transformed into ‘Scary Tubes’, with ‘Ghoulish Strawberry’, ‘Howling Red Berry’ and ‘Scary Peach’ to choose from, designed to inspire giggles and get families in the Halloween spirit.

    “Our limited-edition packs are a great way of creating excitement for kids during mealtimes, whilst also fuelling them with Calcium, Vitamin D and protein to help them grow strong and healthy,” Ewa Moxham, head of marketing for Frubes, said.

    “Frubes’ Scary Tubes are the perfect addition to kids’ lunch boxes or as a snack and are therefore a must-stock for any retailers looking to drive sales during Halloween season.”

    Frubes returns Spooky Edition multi-packs for Halloween

    Demand for on-the-go formats is increasing as inflation affects shopper behaviour. More and more parents are choosing lunchboxes over school meals to manage spend, which has led to portables becoming the number one pack format in Kids Yogurts at a value of £102 million.

    The number two brand in Portable Yogurt and a lunchbox staple, Frubes is going from strength to strength, reaching a brand value of £25.4m.

    Frubes has invested in digital marketing to boost awareness of the limited-edition packs and drive sales. Activity includes online shopper marketing and social, with the brand partnering with three popular online creators to produce share-able spooky content over the Halloween period.

    Latest

    Highland Spring’s new flavoured still water range

    Highland Spring is entering the flavoured still water category...

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Don't miss

    Highland Spring’s new flavoured still water range

    Highland Spring is entering the flavoured still water category...

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Highland Spring’s new flavoured still water range

    Highland Spring is entering the flavoured still water category to meet the growing consumer need for high-quality tastier drinks with the launch of its new...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van Melle, has expanded its ever-growing range of chews with the brand-new Fruit-tella Berries & Cherry...

    Burts launches new limited-edition Spicy Barbecue flavour

    Award-winning snack maker, Burts, is introducing a brand-new, limited-edition flavour of Spicy Barbecue hand-cooked potato chips to its range for summer 2024. For a...