Frosty Jack’s unveils first-ever TV advert in disruptive new campaign

Aston Manor Cider has unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s.

The tongue-in-cheek advert, which forms part of a wider multi-channel marketing campaign, will be aired on digital channels including ITVX and 4 on Demand from 6 May.

Injecting both fun and personality into the cider category, the campaign features the world’s ‘most famous’ Z-list celebrity hands model – Hans Handerson.  It tracks the former hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s.

“The world is overrun with endless amounts of eye-watering costly celebrity endorsements. We therefore wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, and what better way than through a mysterious hand-model, enter Hans Handerson to crack open the unexpected,” Grace Anthony, Brand Marketing Manager at Aston Manor Cider, commented.

“Following on from the success of our Straight Outta Crumpton campaign last summer, Aston Manor has been driven to disrupt the category further – this time through Frosty Jack’s.

“The vision behind this campaign is that the money saved by disrupting the status quo and avoiding working with a household name, allows Frosty Jack’s to save and pass those savings onto the person who matters most, our loyal customer. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider. We are delighted to be able to raise awareness of our much-loved and reasonably priced cider, which is proven to be evermore important during the current financial challenges that we are all facing.”

The campaign will also feature on YouTube, social media platforms (Instagram and Facebook), and in out of home locations including targeting chicken shops, pubs, student halls and universities across the UK.

One of the largest convenience cider brands in the UK, Frosty Jack’s is a refreshingly crisp sparkling cider made from the juice of bittersweet and culinary apples. Available in convenience stores and supermarkets, Frosty Jack’s is best served ice cold and offers great-tasting cider at affordable prices.