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    French brand St Michel launches Choco Cakes range in UK  

    St. Michel, France’s leading cake and biscuit brand, has introduced its popular Choco Cakes range in the UK.

    Made in France using French wheat and cage-free eggs this innovative collection of fun-shaped cakes is made from tasty combinations of soft sponge, airy biscuits, chocolate mousse and smooth milk chocolate. The range has no palm oil or artificial preservatives.

    Theo Chaineau, St Michel international marketing manager, describes the launch “as the first of many innovations St Michel is planning for the UK market this year.”

    “We believe the UK is a prime market for us, not simply for the St Michel range which is a market leader in France but also for the increasingly popular cakes and biscuits range under our Bonne Maman brand,” he continued.  

    Each of the Choco Muffin, Choco Waffle, Choco Donut and Choco Burger packs carry six individually foil-wrapped cakes at an RRP of £2.00 per pack.

    Further introductions are expected late Spring and into the Autumn.

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