PepsiCo has unveiled a comprehensive restage of its popular Frazzles and Chipsticks ranges, including new pack designs across all formats. The restage will also include increased pack sizes of its price-marked pack (PMP) and standard multipack (SMP) formats across the Frazzles range*, helping retailers offer more value to customers.
“At PepsiCo, we’re always looking for ways to improve our offerings,” said Rachael Smith, Head of Marketing of Extruded Snacks at PepsiCo. “The refreshed packaging includes new artwork across all our Frazzles and Chipsticks formats, including price-marked packs and more compact packaging across the 6-pack formats. The elevated quality of the packaging will both appeal to current fans of the Frazzles and Chipsticks ranges and introduce these much-loved snacks to a new generation of snack lovers.
“By increasing the pack sizes of our Frazzles PMPs while maintaining the same recommended retail price, we’re offering consumers more of the snacks they love. These moves will allow retailers to meet shopper demands for both quality and value.”
The refreshed pack designs across the Frazzles and Chipsticks six-packs have initially launched in selected grocery stores, with the upweighted Frazzles price-marked packs and refreshed Chipsticks price-marked packs rolling out more widely across the convenience channel from August.
* Increased pack sizes across:
Frazzles 6-packs: 6 x 18g to 6 x 20g
Frazzles 49p RRP PMPs: 34g to 41g
Frazzles £1.25 RRP PMPs: 75g to 90g
