Salad brand Florette, which sells 34 million packs annually in the UK, has partnered with community wildlife initiative Naturehood as part of the brand’s mission to support British wildlife populations and habitats across the country.
The collaboration with Naturehood, part of Earthwatch Europe, will see Florette promoting the vital work of the charity, engaging consumers to support wildlife at home and in their local communities.
The partnership continues the brand’s work to highlight its on-going commitment to protect the environment and promote sustainable farming methods, which recently saw Florette (part of Agrial Fresh Produce UK) recognised with a gold sustainability rating from EcoValdis – similar accreditation to receiving B Corp status.
“With consumers increasingly buying into brands that share their values, it is vital that businesses are transparent and authentic in how they conduct their business," said Martin Purdy, Commercial and Marketing Director at Florette UK. "At Florette we’re proud to ‘walk the walk’ and live our brand values daily.
Florette Salad photographed by © Exposure Photo Agency on behalf of MTJ PR
“As a charity which shares our passion for supporting wildlife populations and sustainable agricultural practice, we’re delighted to be partnering with Naturehood and look forward to working together on exciting projects throughout the year to promote wildlife conservation to Florette shoppers. As we do so, we expect to see a further rise in demand for Florette as shoppers continue to seek out brands with genuine passion and authentic credentials in their field.
