Malt Loaf brand Soreen today announced the launch of their new Soreen Lift Bars, which include three flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange.
Made for those moments when most in need of a boost, the delicious soft bakes make for a convenient tasty snack - perfect for on-the-go and a healthier alternative to the average snack bar.
Lift Bars contain naturally occurring B12, proven to reduce tiredness and fatigue. As well as Soreen’s key ingredient, Malt, which is a natural source of energy and a heart-healthy mix of fibre, potassium, folate and vitamin B. So, whether studying hard, in-between meetings, on the way to the gym, or struggling to focus on the day ahead, these bundles of energy are ideal for moments when a boost is needed most.
With a sharp rise in on-the-go occasions, Soreen Lift Bars make for a popular, healthy and convenient snack at under 140 calories and are Vegan friendly.
“Our Soreen Lift Bars will enable shoppers to grab a healthy, tasty choice fast – whatever the occasion - and are made for those moments when consumers are most in need of a boost.”
These new cake bakes are also pipped to gain wide appeal given that they’re HFSS-compliant and at 42g, they’re filling as well.
Liz Jacobs, Soreen Marketing Director added: “Given the rising popularity of healthy on-the-go snacks fueling everyday energy, we took the decision to create these new soft bakes and flavours that would appeal to a different palate.
“Soreen Lift bars also have a treat like taste without being high in sugar or fat - important for a healthy and nutritious diet. There isn’t a product like this out there at the moment within the cake category, so this could be the recipe to lift it and recruit a younger shopper.”
Soreen Lift Bars will be hitting stores throughout the summer, with a RRP of £2.25 for a Multipack of four.
