Skip to content
Search
AI Powered
Latest Stories

‘Flavour that boosts you’ – new Soreen Lift Bars

‘Flavour that boosts you’ – new Soreen Lift Bars

Malt Loaf brand Soreen today announced the launch of their new Soreen Lift Bars, which include three flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange.

Made for those moments when most in need of a boost, the delicious soft bakes make for a convenient tasty snack - perfect for on-the-go and a healthier alternative to the average snack bar.


Lift Bars contain naturally occurring B12, proven to reduce tiredness and fatigue. As well as Soreen’s key ingredient, Malt, which is a natural source of energy and a heart-healthy mix of fibre, potassium, folate and vitamin B. So, whether studying hard, in-between meetings, on the way to the gym, or struggling to focus on the day ahead, these bundles of energy are ideal for moments when a boost is needed most.

With a sharp rise in on-the-go occasions, Soreen Lift Bars make for a popular, healthy and convenient snack at under 140 calories and are Vegan friendly.

Soreen Lift Bars Blueberry x4 PACK

“We know that consumers aged between 18 and 24 are most likely to buy a sweet snack based on the taste, price and flavour," said said Mark Simester, Managing Director at Soreen. "That’s why we took the time to carefully select the flavours to ensure that our Soreen Lift Bars perfectly deliver on taste. In fact, our taste test group identified that consumers were delighted to be able to enjoy indulgent flavours in a much healthier way.

“Our Soreen Lift Bars will enable shoppers to grab a healthy, tasty choice fast – whatever the occasion - and are made for those moments when consumers are most in need of a boost.”

These new cake bakes are also pipped to gain wide appeal given that they’re HFSS-compliant and at 42g, they’re filling as well.

Liz Jacobs, Soreen Marketing Director added: “Given the rising popularity of healthy on-the-go snacks fueling everyday energy, we took the decision to create these new soft bakes and flavours that would appeal to a different palate.

Soreen Lift Bars chocolate orange x4 PACK

“We’re immensely proud to bring a vegan product to the market that contains naturally occurring B12. A vegan diet can often lack B12 so we’re delighted to offer a tasty bar that’s not only packed with flavour but also makes it easier for shoppers to consume B12 and boost their energy levels in a vegan friendly bar.

“Soreen Lift bars also have a treat like taste without being high in sugar or fat - important for a healthy and nutritious diet. There isn’t a product like this out there at the moment within the cake category, so this could be the recipe to lift it and recruit a younger shopper.”

Soreen Lift Bars will be hitting stores throughout the summer, with a RRP of £2.25 for a Multipack of four.

More for you

Butterkist popcorn characters watching movie from red sofa in new TV ad campaign

Butterkist's new movie-themed ads hit UK streaming platforms

Butterkist strengthens movie association with new video-on-demand campaign

KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.

In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.

Keep ReadingShow less
Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less
A taste supreme zero alcohol beer by carlsberg britvic

Carlsberg Britvic 1664 Biere

Carlsberg Britvic launches 1664 Bière 0.0%

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.

Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. 1664 Bière 0.0% will be available in 6x330ml sleek cans.

Keep ReadingShow less