Ferrero UK is launching a new product range, Tic Tac Fresh, which is rolling out into convenience stores now and is available in three flavours – Cool Cherry, Strong Mint and Grapefruit Mint.
The new products add a breadth of flavours and a cooling freshness across Ferrero’s sugar confectionery portfolio. Tic Tac Fresh, stored in the brand’s iconic pocket format will help retailers capitalise on and continue the momentum of the on-the-go opportunity, post pandemic. The sugar-free and HFSS-compliant range will create an opportunity for retailers to attract new consumers to the sugar confectionery fixture.
“With Tic Tac, we are always aiming to provide shoppers with exciting and fresh taste sensations and have recruited more than 380,000 consumers as a result of our flavour innovation,” said Jason Sutherland, UK & Ireland sales director, Ferrero UK. “Our new Tic Tac Fresh flavours feature our number one classic, Strong Mint, and also our second most popular flavour, Cool Cherry. We’re also giving consumers the chance to try our latest innovation, Grapefruit Mint, a new and exciting flavour for the UK market, the range is aimed to strengthen overall visibility on fixtures.
“As a brand, the total Tic Tac range continues to outperform the category (+19 per cent vs total sugar at 10 per cent) and the introduction of the new Tic Tac Fresh flavours will further strengthen this growth.”
Tic Tac Fresh is available across grocery and convenience now.
RSP: £1
Pack Size: T22 (16.4g)
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