This June, British Jam brand Fearne & Rosie will be bringing back an old flavour favourite to its range of reduced sugar jams. Following a two-year hiatus, after soaring ingredients costs forced the brand to pause production, Raspberry is set to re-launch on 1 June. It will be available from fearneandrosie.co.uk and to independents via wholesalers including CLF and Epicurium (RRP £3.30 /310g jar).
The brand is also continuing to widen its UK distribution having secured a brand new national listing for the Strawberry variant with Co-op, launching across 265 stores now.
Pitched as perfect for spreading, stirring, baking and dolloping, Fearne & Rosie prides itself in products packed with 70 per cent more fruit and 40 per cent less sugar than standard Jams. Made using 100 per cent natural ingredients and absolutely no concentrates or palm oil, the Great Taste Award-winning spreads are deliciously crafted with whole fruits delivering taste and health in unison.
“Our new Co-op listing marks another step forward in our mission to become THE go to healthier choice for adults and families,” said founder Rachel Kettlewell.
Fearne & Rosie was launched to market by teacher-turned-entrepreneur Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices. Already the fastest growing Jam in UK grocery (+300 per cent growth YOY) with a revenue forecast of £2 million for the current financial year, the new listings will further accelerate its mission to become the go-to jam brand for contemporary adults and families.
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