Fanta adds more fruity twists to its zero sugar range

Coca-Cola Europacific Partners (CCEP) has announced that Fanta, the leading flavoured carbonate brand in GB retail, is adding three fruity flavours to its zero sugar line-up with launch of Fanta Zero Apple and Fanta Zero Raspberry, plus a limited-edition Fanta Tutti Frutti Zero Sugar.

Fanta accounts for nearly one in every five flavoured carbonates sold in GB and is valued at almost three times more than its nearest competitor.

The low calorie flavoured carbonates segment are up 23.1 per cent in value over the last year, aligned to recent research which shows that more than 80 per cent of GB consumers are limiting their sugar intake.

The NPD is designed to help retailers expand their customer base and tap into the 2.5 million shoppers who frequently buy Fanta flavours, while catering to the growing demand for zero sugar options[9].

Fanta Zero Apple and Fanta Zero Raspberry will be rolling into stores from 24 February in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go, and larger 2L rPET bottles and multipacks for sharing occasions at home.

Limited edition Fanta Tutti Frutti Zero Sugar will be available from mid-March in a sleek can format with a colourful and impactful design – transporting shoppers back to their teen years with a vibrant mix of peach, pineapple and banana flavours.

“We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry which will cater to consumers’ growing appetite for apple and raspberry flavours,” said Rob Yeomans, vice-president, commercial development at CCEP. “Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”

All three launches will be supported by a multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.

Convenience retailers can request POS kits on My.CCEP.com.