Fanta back on TV after five years in Halloween campaign

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Soft drinks brand Fanta has returned to TV after five years as part of its Halloween campaign.

The ‘Release the Stupid Side of Halloween’ campaign aims to help retailers maximise soft drinks sales as Fanta’s annual ghoulish campaigns have played major role in driving value and volume growth over the last two years.

The advert, on TV now until 31 October, will be supported by video-on-demand, interactive digital experiences on Instagram and Snapchat, and out-of-home advertising.

Fanta delivered nearly £20 million worth of growth in 2019, and the £223 million brand is the leading  flavoured carbonates brand in grocery and convenience [Nielsen].