Impact-led ethical spirits producer, FAIR, has launched its latest new product that’s set to freshen up summer drinks across the UK. Distilled in Cognac, FAIR Cucumber uses ethically sourced ingredients to create a deliciously balanced liqueur at a moderate 18% ABV – the ideal tipple for those seeking a thirst-quenching, fresh beverage in these warmer summer months.
“FAIR has enjoyed a lot of success recently from on-trade listings, as bars begin to appreciate just how flexible these spirits are with many ways in which they can be enjoyed," said Nick Gillett, Managing Director at the spirit’s distributor, Mangrove Global.
“FAIR Cucumber is yet another example of that – and its moderate percentage ABV will also give those looking for low-alcohol tipples another delicious option to try. Creating high-quality liquids in an ethical way is no easy feat but FAIR does it exceptionally well, time and time again.”
The clear liqueur presents a subtle palate with notes of cucumber, spices, and hints of citrus. It has a sophisticated and fresh finish that levels up both simple and complex serves alike. This latest launch comes only a matter of months after the spirit brand released two other new SKUS – FAIR Chipotle Liqueur and FAIR Oaxaca Whiskey. Now with a range of 13 spirits, including nine liqueurs, FAIR is evidence that it’s possible to create exceptional spirits in an ethical way.
“FAIR is on a mission to pioneer Fair Trade practices in the alcohol industry,” said Alexandre Koiransky, Founder at FAIR. “We’re excited to apply our Fair Trade business model to innovative tastes and flavours. As our liqueur range grows, so does the direct impact we have on the communities of sugar cane farmers. We’re also seeing that the On-Trade community increasingly values the social side of sustainability—and that’s incredibly encouraging.”
To best enjoy FAIR Cucumber, add it to Margaritas, or in place of a favourite liqueur in a summer spritz – or simply with tonic over ice. The spirit’s signature serve is El Pepino.
Ingredients:
60 ml FAIR Cucumber
2 x ½cm wheels fresh Jalapeño
45 ml Blanco Tequila
22.5 ml Agave Syrup
30 ml Lime Juice, freshly squeezed
Method:
Shake the below ingredients with ice and pour into a chili-salt rimmed glass with a slice of cucumber to garnish.
The company also donates one per cent of revenue into community development funds that support the communities, where their ingredients are farmed, and production takes place.
FAIR Cucumber has a RRP of £25.95
