Convenience store owners are feeling “abandoned” by the system amid spiking retail crime, Asian Trader has learnt, while some even fear that supermarket giants' new partnership with police to use facial recognition technology might actually end up further driving criminals to smaller independents.
Shoplifting has been THE buzz word for the better part of this year with unusually high numbers of organised looting and blatant crime getting reported from across the country. While several industry reports and official data suggest a sharp 25 to 35 percent spike in retail crime rate, the ground reality is even worse given the fact that a major ratio of such cases goes unreported.
Crime has shot up from a couple of incidents a week to five to six or even more such incidents a day. Criminals have evolved from being sneakier to more blatant. Operating alone or in groups, they are absolutely fearless, and even turn violent if they are challenged in the act.
In the words of retailer Benedict Selvaratnam, the owner of almost a decade old Freshfields Market Convenience store in Croydon, indie store owners are now feeling exposed, abandoned and completely on their own to safeguard themselves against fearless (and sometimes even violent) offenders.
“We have been facing a massive increase in retail crime recently, since the last 12 months specifically. Earlier, we used to have three to five incidences max a week but now we are facing somewhere between three to 10 such cases a day.
“We're based in the town centre in Croydon and criminal gangs here use several techniques to steal. They are very professional- like one of them will distract the cashiers or the floor staff, while the other person with a bag will be empty the shelves- whether it is coffee, meat items, alcohol or chocolates boxes.”
Be it organised criminal gangs or people with drug issues, they simply don't care and have no fear of law, he said.
Ironically enough, on the day of this conversation with Asian Trader, Selvaratnam had already tackled two criminals in his store, and it was not even lunch time- one was a repeat banned offender who nevertheless entered masked up while another man was caught stealing wine bottles.
For both the incidents, Selvaratnam decided not to call the police as the “response has not been great” in the past.
“Whenever we have called them, they always delay in sending someone. Mostly, 70 to 80 per cent of the time, no one turns up. So, we have stopped calling the police and we just try to manage things ourselves. Obviously, when there is violence involved, then we do call them. But otherwise, we don't bother," he said.
Left alone and unsupported, Selvaratnam is forced to take measures on his own to save his business. He now employs extra staff, some to only keep an eye on the shop floor, he said.
“We don’t need that much staff but since we are in the middle of this shoplifting epidemic and since we are also left alone to safeguard ourselves, we are forced to keep extra staff from our own pocket. However, not everyone can afford that.
“We are a younger team so thankfully, we are still able to deal with this. But I am aware that there are so many smaller retailers who just can't afford extra staff while some others are getting closer to the age of retirement and they are not in a position to physically protect their stores,” pointed out Selvaratnam.
Retailer Benedict Selvaratnam
The environment, the daily struggle with criminals, the constant tension and stress are now taking a toll on the mental health of store owners as well as of their staff.
“We already work for 12-14 hours a day. It’s so painful that someone can just walk in and take what they want and leave,” he said.
“It's tough on me; it's tough for the mental health for the team. I have also had a couple of female staff resign earlier this year as they were too shaken after some people jumped over the counter.”
Selvaratnam’s Croydon store has CCTV cameras in place though he feels they are not of much use.
"We already have 14 cameras but it's just deterrence. It doesn't actually stop people from shoplifting.”
If the situation is not tackled as a priority, it will become tougher to find people to work in retail, particularly in indie stores, he warned.
Since the government and police are not doing enough, people who are committing crimes are not afraid and continue to roam freely because they know there are no consequences. The repeat offenders, who are banned from the store, don’t hesitate in trespassing and steal again.
“It almost feels like shoplifting has almost been decriminalized. Police just give a crime reference number; it's almost like an insurance job. For under the value of 200 pounds, they don’t even visit the premises. Shoplifters and criminals are also well aware that the police won't do anything.
“Earlier, the offenders were at least taken to the police station and given a caution. None of these is happening now as the police are not even attending and, on the days, if they do, the criminal is long gone. It’s not happening only to us, but it is happening up and down the country,” Selvaratnam said, speaking on behalf of about 100 other retailers from South London who have the same woes to share.
Feeling more exposed
Answering the calls of tougher laws on retail crime, a new Retail Crime Action Plan was unveiled last month by policing minister Chris Philp, outlining how police attendance at the scene for retail crime will be prioritised in circumstances in cases of violence, where a repeat or prolific offender has been detained or where evidence needs to be promptly secured.
Where CCTV or other digital images are secured, police will run this through the Police National Database using facial recognition technology to further aid efforts to identify and prosecute offenders – particularly prolific or potentially dangerous individuals.
Project Pegasus, a unique partnership between businesses and police, has also been launched. The initiative is said to radically improve the way retailers are able to share intelligence with policing, to better understand the tactics used by organised retail crime gangs and identify more offenders.
So far, 13 of the country’s big retailers, like Aldi, B&Q, Boots, Coop, John Lewis Partnership and Lidl, have pledged to fund a new police team of specialist officers and analysts to work within policing in a structure called OPAL - a national team that oversees serious organised acquisitive crime, run by North Wales Chief Constable Amanda Blakeman.
The move is being widely welcomed by supermarkets, retail giants and trade bodies alike though with words of caution.
Association of Convenience Stores (ACS) has welcomed the move but also stated that a lot of hard work needs to be done to turn around the surge in retail crime.
“Image capture, data sharing and arresting repeat offenders are key, but if we want to get perpetrators off the streets we also need effective sentencing and other interventions like drug rehabilitation to break the cycle of reoffending,” ACS chief executive James Lowman told Asian Trader.
BIRA CEO Andrew Goodacre
British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, is also one of the bodies that has welcomed the police’s renewed commitment but with caution.
"The fact that large retailers are prepared to fund this kind of project tells us how big the problem is. As always though, actions will speak louder than words and we will hold the authorities to account if they do not deliver their commitments,” Andrew Goodacre, CEO at BIRA, told Asian Trader.
“Large retailers will always have the funds to invest in security and technology – the kins of investment that cannot be matched by the small independent retailers. This may leave the smaller retailer vulnerable to retail crime and we would like to think that the police will treat all retailers (large or small) with the same priority.”
Goodacre added that there is a lot of work to restore retail trust in the police and legal system regarding retail crime as for too long it has been a low priority and the criminal fraternity have now realised that shops are “low-risk, high reward targets”.
Some local store owners like Selvaratnam are skeptical about their position in this scheme of things.
Selvaratnam feels the police’s latest “high-tech solution” is not affordable for small retailers without a government grant or proper support.
“It seems that we won't be able to afford such measures. As a result, a lot of these criminals and shoplifters will be driven into smaller independents that don't have this facility. They will now turn to us and steal even more from us because it will be so much more difficult for these people to steal from the bigger stores,” pointed out Selvaratnam.
Clarion Call
For concrete results, the Croydon retailer is calling for stronger police response and more serious government attention, support and funding, saying authorities need to take local stores more seriously.
The situation is somewhat similar in Scotland as well with 8,000 reported cases of shop worker abuse or assault since August 2021. In a joint letter signed by independent retailer body The Fed, Scottish Retail Consortium, the Scottish Grocers’ Federation, Usdaw, the Scottish Co-Op Party, and GMB Scotland, Scottish Labour MSP Daniel Johnson, who introduced the Protection of Workers (Retail and Age-restricted Goods and Services) (Scotland) Act 2021, the associations are calling on for more teeth and concrete support.
“The new legal protection offered by my bill was an important step forward, but it must be backed up with a comprehensive plan to prevent these crimes as well as prosecute them,” states the letter by Johnson to chief constable of Police Scotland.
Meanwhile, retailer bodies like The Fed are calling on that small shops should receive £1,500 from the government to help “beef up” security systems. The group is calling for “financial help” to deal with “record levels” of shop crime, claiming that financial pressures on shops had left many “simply unable” to afford the £4,500 average annual bill per shop on upgrading and maintaining security measures.
While this year has been worse in terms of crime, Selvaratnam is particularly worried about the coming days as he is expecting a further rise during the coming winters.
“At the end of the day, the buck stops with the government. It is time that the government change or do something to help small local shopkeepers- whether through grants or by increasing police force.”
“During the pandemic, the key workers were doctors or nurses. Now, there is this shoplifting epidemic happening in the country and we are on the front line who are facing everything. But we are not getting protected nor any form of support.”
“We feel abandoned. We feel that the government and police have decided that as independent businesses, we can and should protect ourselves. But we are not the police; we are retailers and that's what we are good at. Policing the area outside our stores or people's behavior inside is not our job!” he concluded.
The past year has seen significant changes in the UK's political and economic landscape.
With a new Labour government at the helm and ongoing efforts to stabilise the economy, retailers face both challenges and opportunities. Whilst consumer confidence has shown signs of improvement, it's clear that shoppers remain cautious.
However, as seasoned retailers, we've weathered storms before, navigated recessions, interest rate fluctuations, and shifts in consumer behaviour. Resilience and adaptability have always been our strengths, and this year is no exception.
The key to success this Christmas lies in understanding and anticipating customer behaviour. We expect to see a continuation of last-minute shopping trends, with many consumers delaying their purchases until closer to the festive season. This presents a golden opportunity for independent retailers to capture late sales.
For this, it's crucial to improve your communications. Utilise every channel at your disposal – from eye-catching window displays to engaging social media content and email campaigns. Your message should highlight what makes your offerings unique and why customers should choose your shop for their festive purchases.
Whilst many independents may shy away from Black Friday-style promotions, consider creating your own unique offers or events. These needn't be deep discounts but could be exclusive products, personalised services, or in-store experiences that set you apart from mass-market retailers.
Andrew Goodacre
As we move into December, focus on honing your skills. Excellent customer service, product knowledge, and a welcoming atmosphere make all the difference. Remember, you're not just selling products, you're creating a festive shopping experience that can't be replicated online.
The new government has pledged support for high streets, and there's still strong public sentiment for shopping locally. Tap into this by emphasising your role in the community. Consider collaborating with other local businesses for joint promotions or events.
Sustainability continues to be important to many consumers, so highlight any eco-friendly or locally-sourced products in your range.
Be prepared for potential last-minute changes in shopping patterns. Stay flexible with your stock levels and staffing. Consider extending your opening hours in the final weeks before Christmas.
Finally, don't forget digital. Whilst your shop is your primary asset, ensure your online presence is up to date. Many customers research online before visiting stores, so tweak your website or social media profiles to reflect your current stock and special offers.
In this festive season, let's remember that the spirit of independent retail – personalised service, unique products, and community connection - is what many customers are seeking. By playing to these strengths and adapting to the current economic climate, we can turn the challenges of 2024 into opportunities for success.
Here at Bira, we're optimistic about the potential of this Christmas trading period. We're here to support you every step of the way and wish all our members a prosperous, joyful, and successful festive season.
ast month, the government confirmed that disposable vapes will be banned across England and Wales from June 1, 2025.
Single use vapes were also due to be banned in Scotland from April of next year but shortly after the UK government’s announcement, the Scottish government advised that this date would be pushed back by two months – to June of next year – to align with the legislation in the rest of the UK. Northern Ireland is also expected to follow suit.
Announcing the ban – which will not apply to rechargeable or refillable devices – circular economy minister Mary Creagh said that it was to end the nation’s “throwaway culture” and marked the first step on the road to a circular economy, where resources are used for longer, waste is reduced and the path to net zero is accelerated.
Now this key date is known, the Fed will work with the respective governments and with vape suppliers to ensure that members are prepared for next summer’s ban coming into force and to ensure they have sold through their existing stock ahead of June 1.
But we can’t help thinking that rather than banning single use vapes in a bid to reduce littering, that the governments have missed a trick.
Mo Razzaq
Fed members are responsible retailers. We care about our communities and we accept that discarded disposable vapes do damage the environment.
In fact, according to the Department of the Environment, Food and Rural Affairs (Defra), almost five million single use vapes were either littered or thrown into general waste each week last year – a nearly four-fold increase on the year before. Typically ending up in landfill, their batteries can leak battery acid, lithium and mercury into the environment, the government said.
And yes, this is truly shocking – but here at the Fed we believe there is still a better solution to an outright ban, and it is one that we have pitched to ministers on several occasions.
A disposal scheme, similar to that due to come into force in October 2027 on single use drink cans, and with a £1 deposit on all single use vapes which is paid back when they are returned, would help resolve the littering issue overnight. The price change and the returns system might also push people towards using refillable vapes instead.
Many retailers already offer a recycling option, so rather than just banning disposable vapes, the governments should be looking at making available more ways for these products to be disposed of safely and in an environmentally friendly way.
Introducing a disposal scheme on disposable vapes, we believe, would better address the government’s concerns on the environmental impact that they currently have.
Retailer Eric McGill showcases vape recycle bin in his store
As well as tackling environmental damage, the ban is designed to end the surge in young people vaping, but – again – the Fed and our members have serious concerns about it. In short, it will simply fuel the illicit market even further.
Disposable vapes are usually more affordable, which is why many adults turn to them when they want to quit smoking. Ban them and it is highly likely that many vapers will turn to unorthodox and illicit sources where there is no compliance to tobacco and vaping laws and a danger to health, as the products being peddled are likely to contain dangerous and illegal levels of toxic chemicals.
What is particularly concerning is the kind of groups who will benefit from this. Gangs who smuggle do not just transport illicit cigarettes and vapes. Many of them are also involved in some of the most dangerous and darkest elements of the black market, with the profits used to fund the smuggling of weapons, drugs – and even people.
Many children and teenagers are already obtaining vapes from unorthodox sources including cafes, take-away shops, hair salons, car boot sales and tanning salons. That’s in addition to deliveries by dealers to the home or on street corners just 30 metres from the school gate.
What’s more frightening is that these rogue sales will take place regardless of the buyer’s age. The peddlers couldn’t care less whether the customer is 18 or over. They just want the profit.
Just like shoplifting, selling counterfeit and non-duty tobacco and vapes is not a victimless crime. It damages legitimate retail businesses and communities, as well as robbing the government’s coffers of billions of pounds.
Since the date of the ban was confirmed, we have written to Mary Creagh to set out our concerns and to offer to meet so we can discuss ways of expanding schemes that enable disposable vapes to be recycled and to better educate the public on these.
And Asian Trader readers can play a part in helping to stub out illicit sales.
I’d ask that you report any suspicions about illegal vape and tobacco sales to the authorities.
This can be done by calling Trading Standards through the Citizens Advice consumer hotline on 0808 223 1133; HMRC’s Fraud Hotline on 0800 788 887; or Crimestoppers, anonymously, on 0800 555 111 Alternatively, you can report suspicions via https://suspectit-report-it.co.uk/; or by emailing suspectit.reportit@ uk.imptob.com.
Concerns should also be raised with your local MP. Council and police and crime commissioners.
Space on your booze shelf is precious. So, the idea of introducing flavoured spirits into the mix might be daunting, depending on the size of your range. Nonetheless, they’re a great way to add interest for your customers and show you keep up with the trends.
Before you go on to find the right flavours for your store, it’s important to note the two distinct camps in flavoured products. The first is the novelty camp: fun flavours, often synthetically made, that appeal to a younger drinker. These might sit at the lower and mid-point of the market. The second is a more sophisticated flavour range – the flavours themselves might be more subtle, unusual, and could tend to veer away from being really sweet or synthetically composed. Often these come with a premium price point.
Both make great additions to your shelf, so long as they suit your customers. So, look at the price point of your customers’ bottle spend to decipher where to start looking.
Nick Gillett
Once you know, you can read up on what’s popular for the season. This year, it’s all about spicy flavours and dessert flavours. Think jalapeño and chilies, or more traditional spices like cinnamon and anise. For dessert-inspired tipples, look at coffee, hazelnut, and chocolate infusions – especially around the festive season. Don’t just look at vodka and gin – all categories are now widening out to include flavoured varieties, even tequila, rum, and whisky, so don’t be afraid to explore.
Above all else, know your customer. And if they fit a demographic that’s up for exploring, do your best to give them something new and exciting. There are plenty of great bottles out there!
As Tobacco and Vapes Bill makes its way into parliament with promises of a healthier smokefree UK, convenience retailers across the country are anxious, fearing an impending storm of challenges on the horizon, finds Asian Trader.
Ignoring the outcry from small business owners and consumer freedom advocates alike, Labour introduced the Tobacco and Vapes Bill in the parliament on Nov 5.
Reviving the bill from previous Conservative government, Labour has made the legislation even more stifling with a couple of additional measures, such as looking into extending smoke-free places and introducing a licensing scheme for tobacco and vape retailers.
The core of the bill is a ban on selling "tobacco products, herbal smoking products, and cigarette papers to anyone born on or after January 1, 2009”.
Notably, the focus is on selling here, thereby placing the entire burden of enforcement on retailers with no repercussions on the “under-age adult” asking or rather coercing for a cig.
Touted as a world-leading idea, the bill's intentions are noble, but in practice, it is expected to impose severe operational challenges for store owners.
Like in 2040, it will be still legal to sell cigarettes to 32-year-olds but a retailer will face a criminal offence for selling the same to 30-year-olds, probably facing the customer wrath too on being denied the sale.
According to the proposals, after Jan 1, 2027, each cigarette or tobacco product sale will come with the mandatory checking of a government-approved ID (namely passport, UK driving licence, a driving licence issued by any of the Channel Islands or the Isle of Man, European Union photo card driving licence, or an identity card issued by the Proof of Age Standards Scheme and bearing its hologram) to make sure the buyer is “born after 2009”.
Asian Trader reached out to some of the leading convenience retailers across the UK, and the air was thick with frustration and despair, majorly over the fact that the government is pressing ahead with the bill, ignoring their pleas.
Highlighting the bill’s daunting implications, retailer Neil Godhania, who owns and runs Neil’s Premier in Peterborough, heavily criticised the move, saying that such a law, if it comes into effect, will put a multi-level burden on retailers.
He said, “The ban requires that stores verify each customer’s birth year to ensure they’re not part of the restricted generation, adding an extra layer of complexity to existing age verification.”
This increased scrutiny will demand rigorous staff training, higher operational costs, and a heightened risk of penalties—all of which erode the quality of customer service and increase stress on staff, he explained.
Not only are these restrictions impractical, but they also risk exacerbating an already tense retail environment.
According to ACS 2024 Crime Report, most (87 per cent) colleagues in convenience stores have faced verbal abuse over the last year while enforcing the law on age restricted sales has been named among the top three triggers for abuse.
With customer abuse cases at record high levels, Godhania fears that the bill’s requirements will only escalate confrontations.
Elsewhere in Croydon, Nisa retailer Benedict Selvaratnam (also known as Ben) is having similar concerns about this new added layer of complexity. Sharing Godhania’s concern, Ben also fears both customers’ backlash as well as delay in service at the till.
Ben said, "The added layer of complexity will slow down transactions at the point of sale, leading to potential delays, especially in busy stores like ours where every minute counts."
Retailers like Bobby Singh, who manages BB Nevison Superstore and Post Office in Pontefract, fears that these measures will force them into adversarial roles with customers.
Sharing his apprehensions, Singh told Asian Trader, “Through such laws, the government is basically expecting us to question grown adults on their choices.
"We will be questioning grown up responsible adults on their freedom of choice and this is just going to cause confrontation for me and my teams.”
Retailer Bobby Singh
Across borders in Wales, independent retailer Trudy Davies, who runs Woosnam and Davies News in Llanidloes, is worried about what she is going to do if this bill becomes law. She shares her apprehension over the strain the law would impose on her already overburdened staff.
Davies told Asian Trader, "When adult customers are asked for id - it then becomes a ‘flashpoint’ for disruptive purchasers whom the store staff will have to deal with. Their anxiety levels and stress with just daily things they deal with is enough for them.
"Now with more and more put onto them, particularly ‘policing’ as part of their job, it will be more worrisome for us business owners.
"Moreover, it is unimaginable how each cigarette or basic tobacco product will require an ID check every single time, putting other customers behind in line waiting to be served.”
Boost to illegal tobacco
Such age-restrictive ban might be a challenge for law-abiding stores though the move seems a blessing for illegal traders.
As perfectly summed by Davies, traders of illicit and contraband tobacco products are now eagerly looking forward to the ban coming in, “rubbing their hands together as we speak”.
A look at a recent research carried out by the Tobacco Manufacturers’ Association shows that most (80 per cent) UK smokers have bought illicit tobacco in the past year while the number of smokers that had bought illicit tobacco increased 6 per cent on the previous year.
Clearly, buying a fake or a contraband cigarette is neither unfamiliar nor new for smokers.
With weak penalties for perpetrators, poor border controls, low arrest rates and tobacco taxes creating disparity between neighbouring countries, it’s a problem that’s only set to grow. And the proposed ban is only expected to add wings to it.
Singh said, “The UK will see a boom in illicit trade, if such a ban comes into effect. We all know that illicit traders do not care about compliance or any kind of responsibility. Such a ban is only going to make things harder for convenience stores.
"People are anyway going to consume cigarettes if they want to, and they will get them from illicit sources.”
Sharing the concern that the ban will unintentionally fuel the already significant illegal tobacco market, Ben told Asian Trader, "Restricted legal access may drive younger generations to seek illicit sources, impacting legitimate retailers like us who are already affected by illegal trade competition.
"This situation could exacerbate the problem of counterfeit and untaxed tobacco flooding the market, posing further risks for community health and retail safety."
The knock-on effects don’t stop there.
Retailer Priyesh Vekaria, a One Stop retailer in Manchester, highlighted the risk that illegal trade funds organized crime, "The key concerns for me are that illicit trade and grey markets will boom.
“The bigger concern is that often illicit trade and grey markets are linked to and fund organised crime and this could pose much more serious implications to communities, if this is not carefully and practically enforced."
Dear Government
It is clear that implementation of the Tobacco and Vapes Bill, if it comes into effect, will require retailers to make significant changes in their businesses.
At this critical juncture, the government is being called on to support convenience retailers in implementing any proposed changes.
Retail bodies like the Association of Convenience Stores (ACS) are urging for clear guidance and public awareness efforts to ease the transition.
They are also stressing that the onus should be on policymakers to equip retailers with resources rather than leaving them to bear the brunt of implementation alone.
As Vekaria explains, “Advocating health in the community is key to being a responsible retailer.
"The government needs to own their decisions and support implementation with due diligence and consideration for the businesses who are facing customers at the grass root level.
Retailer Priyesh Vekaria
“Support us and work with us, understand our concerns to help us to implement your legislative changes,” he added.
Vekaria’s call for support is echoed by other retailers too, both for support and killing illegal trade.
Ben said, "I would urge the government to consider support measures for retailers as they roll out this ban. This could include investment in training, technology, and clear guidelines.
“Additionally, the government should prioritise combating the illegal tobacco trade with stricter enforcement and increased resources. Without tackling the illegal market, the impact of this ban might undermine its intended health benefits."
Furthermore, the bill will also include powers to introduce a licensing scheme for retailers to sell tobacco, vape and nicotine products in England, Wales and Northern Ireland.
ACS chief James Lowman warned that this scheme, introduced without prior consultation, risks pushing legitimate businesses out simply based on location, impacting investment and growth in the sector.
“We now need proper discussion of the details as regulations are drafted, or we fear that this legislation will significantly impact investment, growth and service provision in our sector,” he said.
Unnecessary, impractical, delusional
In 2011, 20 per cent of UK adults smoked, according to the Office for National Statistics (ONS) while in 2023, just fewer than 12 per cent did so. Fewer than one in 10 young adults in the UK smoked cigarettes in 2023 - down from a quarter of 18-24-year-olds 12 years earlier.
Overall, there has been a shift of mindset among people and the change can be seen at convenience stores too.
And this brings us to a fundamental question: with smoking rates already on a steady decline, is such a complex ban even required?
Singh feels such a ban is “not practical or real, not even required.” as people themselves are getting more health conscious and smoking rate is reducing massively.
“People are already making better choices but to suppress their freedom is not the right answer here,” he said, adding that rising the age from 18 to 21 would have made more sense.
Singh’s message to the government is blunt but poignant: “Put resources into education. Bringing awareness in the masses will and is showing better results as smokers are reducing.”
Retailer Trudy Davies
Retailers across the UK are speaking with one voice. They want the government to understand the practical realities and to respect the efforts they already make to promote responsible retail.
As Davies succinctly puts it, “Government needs to stop thinking only on the lines of ‘Ban, Ban, Ban’. Please, go to your local shop and stand in our staff's shoes for a few hours.
"Those people on the shop floor who have to handle your new legislation on a daily basis should be included in any discussions before laws are made.”
Clearly, if Labour’s goal is truly to create a healthier UK, then it needs to listen, understand and collaborate with convenience sector; maybe even refine and realistically re-imagine the otherwise seemingly lopsided bill to make it more practical and impactful?
Convenience stores have come far. Today, some of the UK’s top convenience stores are at par with larger supermarkets and with extra leverage on convenience and unique, tailored experiences, some are even better.
A perfect face of such store which is bringing fun to convenience is RaceTrack.
While RaceTrack operates a dozen stores across Scotland, RaceTrack Pitstop Premier store in Strathclyde stands out due to its rapid growth and unique offerings, a testament to the vision of the next-generation star of Sud family Guna Sud, who discovered the site while living in the building as a student.
His insight into retail business as well as foresightedness of serving a vibrant student community laid the groundwork for what has become a thriving destination store within a mere three years.
Speaking with Asian Trader, retail veteran Shamly Sud dived in detail about the store’s origin, the idea and the future plans.
"My eldest son stayed in the building for a year when he went to Uni," Shamly Sud explains. "He saw the demand, especially with the large student population and limited convenience options."
The store finally opened in October 2021, after a massive refit lasting nine months and £1million investment.
Though a recent addition to the RaceTrack portfolio, the Strathclyde location carries all the signature elements that define the brand.
From its unique in-house brands—Tubbees for dessert, VAPED4U, Hoagies, and, of course, RaceTrack itself—the store sets itself apart through an inviting, destination-style experience.
Asian Trader of the Year 2022
Winner Shamly Sud (Racetrack Pitstop Premier, Strathclyde)
at The Asian Trader Awards 2022 held at the Park Plaza Westminster Bridge Hotel in London. (Edward Lloyd/Alpha Press)
Shamly explained, “We aim to make convenience more fun and inviting, creating more of a destination store, separating us from competition and giving customers a unique shopping experience.
“We are also very competitively priced across the store, running deep discounts on our new power bays, with an offering that competes with likes of Tesco, Aldi and so forth, again, providing something unique for our customers. We basically pass on any savings we find.”
The store's interior is designed with flair, and each brand occupies its own distinct section, from Tubbees’ colorful dessert corner to VAPED4U’s vast vape section, which boasts over 3,000 SKUs.
This dynamic model is mirrored across the RaceTrack chain, where innovation is constant. RaceTrack stores distinguish themselves through exclusive partnerships and custom features that go beyond standard retail.
In a first for an independent chain, Strathclyde’s RaceTrack hosts bespoke POS and displays from brands like Elf Bar and Gold Bar.
She said, “We are constantly making changes, analysing each bay, changing layouts, working with suppliers to create new bespoke displays, like our recent agreement with Elf Bar and Gold Bar. We are currently the only independent retail chain with such an agreement.
"Both brands have provided bespoke pos and displays for this store, and their own media agreements.”
RaceTrack currently has 11 stores within the group and a 12th one is about to be opened soon.
Yet, not all challenges are within the business's control.
Like most of their peer, the Sud family is also facing the ongoing retail crime epidemic. The lack of consistent support from local authorities exacerbates the problem, with incidents of theft and violence affecting daily operations.
"Every day brings new security challenges," Shamly said. "The violence escalates, and the support from authorities just isn’t there."
Despite the challenges, the Strathclyde Pitstop Premier is deeply committed to community engagement.
"Each month, we donate to a local charity, and we provide free fruit for schoolchildren through the Healthy Living Scotland initiative," Shamly shared.
The store’s proximity to several universities has spurred partnerships that benefit the student community, from event sponsorships to recruitment opportunities.
"We’re the only business offering this level of involvement with the local student population," she added.
For Shamly, retail is more than a profession; it’s a legacy. Her journey into the industry began in childhood, assisting her parents in their family business.
Even as her family life expanded, Shamly never shied from challenges. After having two children and the youngest just a few months old, she embarked on a new path, completing a postgraduate degree to become a mathematics teacher.
But it was the 2008 financial crisis that truly cemented her return to retail. Working alongside her husband, initially in property renovation, they found that retail offered a stability that property could not.
As she put it, "I couldn’t purchase goods with bricks. Cash was essential to survive day to day."
Together, they made a bold move and opened their first forecourt, Braeside Services, in 2011. This decision marked the beginning of a new chapter, fueled by a unique partnership.
"My husband and I have a fantastic relationship," she shares. I am often the face, negotiating with suppliers, while he ensures everything runs smoothly behind the scenes."
This synergy is what drives their success. In Shamly’s words, "We work as a team," a formula that’s become central to their business philosophy. But beyond teamwork, Shamly brings her own unique strengths to the table.
And her motto? A straightforward yet powerful one: "Just get on with it."
Looking ahead, plans are underway to give the store a chilled alcohol room.
“Even though the store is new it doesn't stop us from further reinvesting. We are currently looking at introducing ordering hot food on a tablet and having a serve over for it at the till.
"The sales on the food to go are increasing all the time and we want to raise it to it's full potential,” she said.
Under the Sud family’s leadership, it exemplifies how a well-thought-out, community-centric modern and innovative approach can transform a convenience store into a beloved local destination and a model to look upon.