More

    Essity’s Bodyform and Plenty both scoop Product of the Year Awards 

    Two prominent brands from Global hygiene and health company Essity – Bodyform and Plenty – have been crowned Product of the Year for 2024. Bodyform’s innovative Cour-V Technology secured victory in the Period Care category, while Plenty Flexisheets Tubeless emerged triumphant in the General Household category, marking a significant achievement for both brands.

    Two prominent brands from Global hygiene and health company Essity – Bodyform and Plenty – have been crowned Product of the Year for 2024. Bodyform’s innovative Cour-V Technology secured victory in the Period Care category, while Plenty Flexisheets Tubeless emerged triumphant in the General Household category, marking a significant achievement for both brands.

    Essity's Bodyform and Plenty both scoop Product of the Year Awards 

    Bodyform Cour-V Liners were launched in March 2023, with Cour-V being relaunched across the entire portfolio by the end of 2024.

    The key features of Bodyform Cour-V include, adaptive Fit with V-protection towels and Cour-V™ adaptive technology for optimal protection, fast absorption through 3x smart blood absorption zones, improved design with a better shape, enhanced core, and eco-friendly packaging using 80% renewable and recycled materials.

    Plenty, a household name for high-quality household products, secured the Product of the Year award in the General Household category with its innovative Plenty Flexisheets Tubeless kitchen roll.

    Launched in May 2023, the product allows users to choose exactly what they need, thanks to more perforations on the roll, which in turn leads to less waste. With no cardboard core to recycle and less plastic in the packaging, tubeless is more environmentally friendly.

    Plenty Flexisheets Tubeless redefine household convenience by being easily wettable, wringable, and scrubbable. Boasting an impressive 40 per cent increase in absorbency, this product maintains its strength even when wet, making it an ideal choice for a myriad of tasks around the home.

    “We are honoured to receive the Product of the Year awards for Bodyform and Plenty,” said Ruth Gresty at Essity. “These achievements underscore our commitment to innovation, quality, and sustainability, and we are proud to provide consumers with products that make a difference in their lives.”

    The packaging of Bodyform Cour-V Technology and Plenty Flexisheets Tubeless will be updated to include the Product of the Year logo in the coming months.

    The key features of Bodyform Cour-V include, adaptive Fit with V-protection towels and Cour-V™ adaptive technology for optimal protection, fast absorption through 3x smart blood absorption zones, improved design with a better shape, enhanced core, and eco-friendly packaging using 80% renewable and recycled materials.

    Bodyform Cour-V Liners were launched in March 2023, with Cour-V being relaunched across the entire portfolio by the end of 2024.

    Plenty, a household name for high-quality household products, secured the Product of the Year award in the General Household category with its innovative Plenty Flexisheets Tubeless kitchen roll.

    Launched in May 2023, this revolutionary product allows users to choose exactly what they need, thanks to more perforations on the roll, which in turn leads to less waste. With no cardboard core to recycle and less plastic in the packaging, tubeless is more environmentally friendly.

    Plenty Flexisheets Tubeless redefine household convenience by being easily wettable, wringable, and scrubbable. Boasting an impressive 40% increase in absorbency, this product maintains its strength even when wet, making it an ideal choice for a myriad of tasks around the home.

    Ruth Gresty at Essity, expressed her excitement about the recognition, saying, “We are honoured to receive the Product of the Year awards for Bodyform and Plenty. These achievements underscore our commitment to innovation, quality, and sustainability, and we are proud to provide consumers with products that make a difference in their lives.”

    The packaging of Bodyform Cour-V Technology and Plenty Flexisheets Tubeless will be updated to include the Product of the Year logo in the coming months.

    Latest

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Don't miss

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Huge sum of vapes stolen in targeted thefts across Glasgow

    A huge sum of vapes have been stolen in...

    Cawston Press introduces new sparkling cloudy lemonade

    Cawston Press has announced the launch of its new Sparkling Cloudy Lemonade flavour. Serving as the latest addition to the brand's Sparkling Juice Drink...

    New Diet Coke campaign: ‘Love What You Love, By You’

    Diet Coke announce today the launch of its new "Love What You Love, By You" campaign, an evolution of its successful brand campaign launched...

    Driving soft drinks sales with limited-edition IRN-BRU XTRA

    Following the success of last year’s Tropical and Ice Cream products, IRN-BRU XTRA is rolling out two limited-edition flavours to help retailers drive...