More

    Enhanced innovations added to Persil’s Ultimate Liquids Range

    Persil has expanded its premium liquids range – Persil Ultimate Liquids – introducing new products with added benefits, including anti-malodour technology and long-lasting freshness.

    In addition, the existing Aloe Vera variant  is now available in two new pack sizes, with refreshed artwork to bring it in line with the two new variants in the range.

    Each product in the range provides outstanding cleaning results, removing tough stains. Persil Ultimate Non-Bio Aloe Vera is the toughest liquid Non-Bio on the market on stains and has soothing notes of Aloe Vera. Active Clean, ideal for clothes like gym gear, is boosted with FreshBurst technology, to fight odours. And,Touch of Comfort is boosted with uplifting floral fragrance from beloved brand Comfort, infusing clothes with 14 days of long-lasting fragrance.

    The range contains plant-based stain removers, and bottles contain recycled plastic, and are recyclable.

    Nadine Slyper, Laundry Marketing Director, Unilever, said: “Persil is driving category growth by encouraging trade up to products which better meet people’s needs. We’ve spent time crafting and developing the premium liquids range which will now include Active Clean and Touch of Comfort alongside Persil Ultimate Aloe Vera. These products deliver the outstanding stain removal and cleaning technology that shoppers have told us they want, with additional benefits like odour protection, freshness and fragrance.”

    The Persil launches will be supported by over £10m marketing investment, with a new TV advert, social media campaign and out of home campaign. Additionally, further support will be live in store through point of sale, available to retailers from April onwards.

    Enhanced innovations added to Persil’s Ultimate Liquids Range

    Persil 3 in 1 capsules with plastic-free packaging now on shelf

    Persil continues to innovate in the laundry aisle, with its reformulated capsules and plastic-free packaging on UK shelves now. The reformulated 3 in 1 laundry capsules are the brand’s best ever capsules.

    The new cardboard boxes will save over 1,000 tonnes of plastic compared to the plastic tubs, have a more concentrated capsule formulation that contains less chemicals, and a 20 per cent lower carbon footprint versus previous capsules in a plastic tub, all whilst providing the same outstanding stain removal as Persil’s current capsules. The capsules are designed for a quick and cold wash cycle, with Persil’s fastest dissolving capsule designed to leave no residue on laundry.

    With 33 per cent of shoppers looking for laundry products that contain less chemicals, the new pods contain a 21.8 per cent reduction in chemicals due to the concentrated dosage within each capsule. With 40 per cent of shoppers wishing they could lessen their use of plastic packaging when using laundry products, he brand has also moved to plastic-free cardboard box packaging. The new box is easier for adults to open but is still difficult for young children to gain access, it’s also recyclable.

    Latest

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range,...

    57% of businesses expect to never be fully cashless

    Cash is here to stay, with nearly 6-in-10 businesses...

    Don't miss

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range,...

    57% of businesses expect to never be fully cashless

    Cash is here to stay, with nearly 6-in-10 businesses...

    Groundbreaking integration trial between Gander and Snappy Shopper yields remarkable results

    In a landmark trial, two leading tech firms joined...

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality and authentic French mustards, a traditional Wholegrain variant and a hotter French Dijon, which will...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this summer after teaming up with the UK’s leading tour operator, Jet2holidays to launch an "UnFlorettable"...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range, Mindful Blend. Marking the next step for TRIP in its first foray beyond CBD drinks,...