Leading vaping brand Elfbar has launched its DUAL10K prefilled pod kit, further expanding its range of reusable alternatives to single-use vapes.
The Elfbar DUAL10K kit delivers two different flavours in one rechargeable high puff count device. It features two 1ml prefilled pods, each complemented by a 5ml refill container, with one set dedicated to each flavour for a dual flavour experience. A flick of a switch toggles between the two flavours. Once empty, the prefilled pods and containers can be replaced.
The device is powered by an 850mAh battery for long-lasting performance and quick recharging, and has a 3-level LED light display to help monitor remaining charge.
Designed with an advanced QUAQ Mesh Coil for instant heating and consistently rich flavour, Elfbar DUAL10K minimises e-liquid loss during atomisation so that every drop counts.
Elfbar DUAL10K is available in 20 editions and 40 flavours, including fruit and tobacco options, to suit different adult preferences. And its replaceable pods and refill containers come prefilled with 20mg (2%) nicotine-strength e-liquid.
āAs demand for high puff count devices grows, Elfbar DUAL10K gives retailers and smokers a reusable alternative to single-use vapes, from a trusted brand in a market where illicit products are common,ā Chris Kader, head of PR and communications at Elfbar in the UK, said.
āThe deviceās long-lasting e-liquid reduces the need for frequent refills, making it attractive to smokers at a time when cost-effectiveness and convenience are key factors in purchasing decisions. Additionally, the availability of dual flavours in one device and a diverse range of flavours, known to play a vital role in encouraging smokers to transition to vaping, allows retailers to cater to different adult tastes.ā
Single origin dark chocolate brand, Cox & Co, is upping the ante this Easter with the launch of two new Easter products.
Following the success of the launch of its Blood Orange Crunch bar in the autumn, Cox & Co has now created two new Easter products inspired by its newest flavour; a Blood Orange Crunch Egg Bar and a Blood Orange Crunch Easter Egg.
Cox & Coās Blood orange crunch chocolate is made using 60 per cent single origin Colombian cacao, blended with blood orange extract and raw cacao nibs, resulting in a zesty citrus flavour, balanced with subtle vanilla notes and a moreish crunch.
āOur Blood Orange Crunch bar has quickly become a best-seller in a very short space of time, so extending this flavour into our 2025 Easter range made perfect sense,ā explains Gavin Cox, founder of Cox & Co. āThese two new Easter products are the perfect choice for dark chocolate lovers and those looking for a plant-based and ethical choice.ā
Ideal for eco-conscious chocolate lovers, with Cox & Co you donāt need to choose between being ethical and enjoying an indulgent treat. With 100 per cent paper outer packaging and the egg sealed in a fully compostable bag made of wood pulp, the Cox & Co range is fully sustainable, plant-based and fully recyclable. The brand also works with Colombiaās Luker Chocolate estate, investing in farmers, communities and sustainable farming methods to produce chocolate thatās as ethical as possible.
Cox & Co offers a full range of Easter products including a selection of Easter Eggs in four flavours: Bee Pollen & Honey, Miso & Caramel, Mint Crunch and Blood Orange Crunch, as well as five Easter Egg Bars in five flavours: Bee Pollen & Honey, Miso & Caramel, Mint Crunch, Blood Orange Crunch and Raw Cacao Nibs.
Cox & Coās NEW Blood Orange Crunch Easter Eggs (Ā£155g RRP Ā£12.50) and Easter Bar (140g RRP Ā£8.99) are available to the channel through wholesalers including Cotswold Fayre, Diverse Fine Food and Suma
To celebrate the release of Bridget Jones: Mad About The Boy, only in cinemas from 13February, PopWorks is kicking off its first ever* on-pack promotion. It is running from 27 January to 23March across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags. To celebrate the cinema release, the promotion offers shoppers an amazing opportunity to win a luxury getaway; official movie merchandise and gift vouchers, making this an unmissable promotion for Bridget Jones fans.
The partnership taps into a massive fanbase, with 13 per cent (8.9 million) of the UK population identifying as Bridget Jones super fans. As one of the most beloved film franchises, this is the perfect opportunity to enhance PopWorks' brand relevance with shoppers and establish its place as the perfect accompaniment to a big night in.
From exclusive Bridget Jones-themed merchandise to gift vouchers, the promotion is set to drive purchase, encourage repeat buys and elevate the in-store experience. Notably, PopWorks' Sweet & Salty 85g bags already boast a strong repeat rate of 38 per cent, highlighting consumer loyalty and the potential to drive further engagement. Shoppers can enter the promotion by simply purchasing participating PopWorks share bags, scanning a QR code on the pack and registering to enter on the website.
āThis partnership with Bridget Jones: Mad About The Boy is a match made in heaven, bringing together an iconic film franchise and the perfect snack for a cinema trip,ā said Cynthia Finke, PopWorks Marketing Director at PepsiCo. āThe on-pack promotion provides an opportunity for retailers to boost brand visibility and drive consumer engagement with a brand thatās making waves in the snacks category. With over 500 winning moments, the promotion encourages impulse and repeat purchases and enhances the shopping experience.ā
In addition to the on-pack promotion, PopWorks is further supporting the campaign with PR, digital, and point-of-sale (POS) marketing to ensure the excitement around this partnership reaches a wide audience. PopWorks is hosting an exclusive pre-release screening of the film, driving reach and awareness through influencers on social channels, plus hardworking digital/social assets. The on-pack promotion will be available across grocery, wholesale and discounters in Sweet & Salty and Sweet BBQ sharing bags.
*UK and ROI
Pack size: The products mentioned are Sweet & Salty Sweet BBQ 85g Share bags
T&Cs
ā”UK & ROI, 18+. Starts 09:00 27/01/25. Ends 20:59 23/03/25. Enter between 09:00 and 20:59 each day. Buy a promo pack, scan the QR code or visit the website, and log in or register for an account by entering your details and pack code starting with āBJā for a chance to win. Keep pack. 672 Instant Win Prizes to be won (1 per hour), including vouchers and merchandise. All participants automatically entered into Grand Prize Draw to win 1 x trip for 2 to the Cotswolds. Max 1 entry per person per day. Max 1 Instant Win Prize per person. See here for full T&Cs and Prize details.
Magnum ice cream has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will be supported by an unmissable ATL campaign to amplify the launch from June.
As the market leader for ice cream innovation, the Magnum Utopia range introduces ground-breaking ingredient marbling technology for a truly multisensorial experience, featuring indulgent flavours swirled with multi-layer architecture and sauce. The leading reason for consumers buying ice cream is for an indulgent treat, and this new range delivers a uniquely satisfying and flavourful experience with every bite.
Magnum Double Cherry offers a tantalising combination of marbled berry-flavoured and velvety panna ice cream, drizzled in sour cherry coulis sauce. This ice cream is covered in signature cracking Magnum milk chocolate and crunchy berry-flavour sugar pieces.
Magnum Double Hazelnut swirls hazelnut and caramel almond ice creams within a rich salted hazelnut sauce. The ice cream is coated in thick white chocolate studded with salted caramelised hazelnut, almond and pistachio pieces elevating the sensory experience.
āWe know that successful innovation is key to excite shoppers and deliver category growth," said Daniel Lythgo, Brand Manager Magnum UK, Unilever. "With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that. Magnum Utopia Double Cherry and Hazelnut offers consumers a unique bite and flavour experience each time. Weāre excited for both current and new shoppers to the category to try our new Magnum Utopia range and let us know their favourite!ā
Magnum continues to invest in innovation and marketing, and these new products are no exception. The launch of Magnum Utopia is being supported by an unmissable, market-leading ATL campaign, leveraging TV, OOH, social media, experiential, audio and more.
The launch follows last yearās mood-inspired duo, Euphoria Pink Lemonade and Chill Blueberry Cookie, with the former being the top new product launch within the ice cream category in 2024. With Magnumās ongoing growth, there is a clear opportunity for the brand to continue innovating and leading new product launches within the category, bringing consumers a wide range of exciting flavours and experiences. The new Magnum Utopia range is an exciting and promising addition to the brandās existing range and to the ice cream category.
The UKās number one cake brand , Mr Kipling, is launching new limited-edition Simnel Slices just in time for Easter. Expanding the season beyond the classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailersā seasonal cake ranges this year.
Simnel is the third most popular cake flavour at Easter , growing 7.4 per cent versus 2023. Often found across Easter in larger sharing cakes, the new Mr Kipling slices look to meet the growing demand for this flavour in a smaller convenient format, leveraging Mr Kiplingās number one cake format. Whilst Simnel is highly relevant to the season, there is an untapped opportunity in a smaller slices format. This launch will tap into the demand for seasonally relevant options among shoppers aged 45 and above , with Mr Kiplingās tried and tested credentials. New Simnel slices encapsulate a fluffy and moist sponge with succulent dried fruit, sandwiched with a moist marzipan flavour filling and topped with soft marzipan flavour icing.
āMr Kipling is renowned for its iconic seasonal products, and Easter remains highly important for attracting and driving penetration of newer, lighter buyers," said Naomi Shooman, global marketing director for sweet treats at Premier Foods. "Mr Kipling brought in the most new shoppers of any Easter cake range in 2024 . With this latest launch we hope to drive even more footfall into the aisle this Easter, engaging shoppers with seasonally relevant and fun flavour twists to enjoy across the season, helping retailers make the most of the opportunity on offer.ā
Mr Kipling Simnel Slices will be launching alongside returning favourites, with limited-edition sweet treats across the Premier Foods portfolio from Mr Kipling and Cadbury Cakes. New Mr Kipling Simnel slices are available now at an MRSP of Ā£2 in packs of 6.
The spicy snacking trend shows no signs of slowing down, with the flavour segment having grown +8.7 per cent year-on-year.
To support impulse retailers in making the most of this growing opportunity, PepsiCo is launching Doritos Dinamita exclusively into the UK convenience market this February.
Following a series of fiery launches from PepsiCo over the last year, the new rolled tortilla chip joins the existing Extra Flaminā Hot portfolio, which includes Walkers MAX, Doritos and Wotsits Crunchy.
As the top spicy innovation within the last three years, the proven range has sold over 4.8m packs to date within the impulse channel. Doritos Dinamita is the next step in the Extra Flaminā Hot journey, with the channel exclusive set to give impulse retailers the chance to go big in-store with the hot new launch.
Rolling out solely in a price-marked pack (PMP), the launch will allow retailers to continue to boost their savoury snacking sales by offering exciting new product developments in a popular format that offers shoppers value.
The new addition follows the popularity of PMPs, which have acted as an engine driver of growth across the convenience channel in recent years.
Rob Pothier, Head of Marketing, Portfolio Campaigns at PepsiCo, comments: āThe last year has seen us unleash the heat with Extra Flaminā Hot in the impulse channel, but now itās time to turn things up another notch.
"We know that Gen-Z are driving the demand for bold and exciting flavours, so we have been on a mission to support retailers in catering to these shoppers through our Extra Flaminā Hot brand, effectively working to futureproof the category with new and innovative offerings.
āOur latest Doritos Dinamita innovation introduces our rolled tortilla chip form, available in the UK for the first time after proving a hit in other global markets.
"Through this, the launch of a Doritos rolled tortilla snack within the UK will ensure retailers are offering shoppers a new experience from a brand that they already know and love, with the product also containing a hint of lime.
"As a result, the launch aims to fuel the rangeās momentum with shoppers through appealing to Gen-Z and spice lovers seeking the ultimate spicy flavour experience.ā
The activity follows PepsiCoās recent amplification of the Extra Flaminā Hot range in January, with a limited-edition eight-week Walkers Extra Flaminā Hot offering.
"Doritos Dinamita will hit shelves across the convenience and wholesale channels from the end of February. Available in a 65g PMP at an RRP of Ā£1.25, the launch will be supported by an impulse shopper campaign across March.