Eldorado unveils new ‘swanky’ social media campaign and retailer giveaway  

Eldorado Tonic Wine has launched a new social media campaign to drive awareness of the brand.

Named ‘So Swanky’, the campaign includes a series of videos featuring Charles MacLean, renowned whisky expert and star of The Angels’ Share, who has written 18 books on the golden nectar.

In the campaign, Charles takes his own unique look at Eldorado, tasting smelling and looking at the colour of the liquid, as well as providing a bit of a history lesson, over a series of six videos. The ‘So Swanky’ strapline has already captured the imagination of the audience with the first video garnering over 33,000 views in its first week.

Eldorado will also be launching its own Euros 2021 campaign with a giveaway featuring Eldorado-branded beach balls and ‘Swanky Garden Party’ prizes.

Retailers have the chance to win four party prizes, which include an Eldorado BBQ, a branded double-seated deck chair, beach balls, an Urban Butcher Barbecue pack, and a case of Eldorado plus posters to promote a consumer promotion in-store.

Depot displays for the Euros 2021 campaign will feature in central belt depots of United Wholesale (Scotland) and United Wholesale Grocers during the month of June.

There will be one winner from United Wholesale (Scotland) and one winner from United Wholesale Grocers. The promotion in JW Filshill will give a KeyStore retailer a chance to with a BBQ Party Pack.

The consumer promotion prize draws will run in selected licensed convenience stores across Scotland including Day-Today, Premier, Lifestyle and KeyStore.

Next up for Eldorado is pimping up a 1970s Cadillac Eldorado, which will be used across Scotland to promote the product.

Chris Miller, director of Differentiator Brands, owner of the Eldorado Tonic Wine Brand, said: “We just loved the idea of a campaign that didn’t take itself seriously. So Swanky definitely doesn’t do that, and in fact pokes fun at ourselves. It’s very much in line with Scottish humour in general – that self-deprecating quality that we have as a nation.”