Edrington UK and Treasury Wine Estates have joined the Portman Group, the alcohol social responsibility body and alcohol marketing self-regulator announced today (14).
The two new additions bring the total to 17 Council Members and increases the breadth of the Portman Group’s representation with two industry-leading companies- one wine producer and the other, a whisky supplier.
This builds on the success of the past 18 months which has seen an additional six members join. The new members join some of the leading alcohol brands in the UK devoted to responsibly alcohol marketing and underlines that the Portman Group represents and has the full support of all parts of the alcohol sector including beer, wine, spirits, cider and ready-to-drink products.
Based in Glasgow, Scotland, Edrington UK is the sales, marketing and distribution business of global spirits producer, Edrington. Its portfolio includes The Macallan, Highland Park and The Famous Grouse. As a valued distribution partner for Beam Suntory, Edrington UK also represents its brands in the UK marketplace, including Laphroaig, Jim Beam, Maker’s Mark and The House of Suntory.
Treasury Wine Estates is a leading global wine company, headquartered in Australia, with wine production and packaging facilities in Australia, New Zealand, Europe and the Americas, with an iconic portfolio of wines, including Penfolds, Wolf Blass, Lindemans and Blossom Hill, which are sold in more than 70 countries around the world.
In response to the new members, Matt Lambert, CEO of the Portman Group said: “I am delighted to welcome Edrington and Treasury Wine Estates to the Portman Group. More and more alcohol companies are coming together, joining the Portman Group demonstrating their commitment to leading the sector and supporting responsible marketing practices. This strengthens our remit to regulate effectively and at no cost to the taxpayer to protect consumers and demonstrate a responsible sector.”
Mark Riley, Managing Director, Edrington UK, said: “As a long-time signatory to The Portman Code, I am delighted that Edrington UK is now a full member of The Portman Group. As a socially responsible business, I am looking forward to Edrington UK becoming an engaged council member and supporting The Portman Group’s vital work, encouraging safe drinking habits and challenging our industry to deliver high standards of best marketing practice.”
Ben Blake, Director of Marketing at Treasury Wine Estates said, “We are delighted to join the Portman Group, to work alongside their team and our peers to lead the way in social responsibility around alcohol. As a global wine company we want our wines to be enjoyed responsibly and for moderation to be celebrated. We look forward to working with the Portman Group to bring an even deeper understanding on how we can lead the way in responsible consumption.”
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