Echo Falls, the £120m brand from Accolade Wines, has unveiled a new “Luxury Pamper Night In” promotion and competition.
Running from August to October, the competition* will feature on just under three million neckflags across multiple 75cl lines within grocery and convenience, as well as on outer case stickers in wholesale to drive awareness with retailers.
Shoppers will have the chance to win one of 500 luxury pamper hampers*, ideal for a blissful night in, which include products from established brands like Neal’s Yard and Neom, plus a sample of the new Echo Falls Seltzers.
The competition will be supported with additional in-store POS and displays for retailers, as well as a paid social campaign with direct links to purchase. Echo Falls will also run a “Perfect Night In” challenge on its social channels, featuring content from singer and presenter Fleur East and her sister Keshia East.
Last year, Echo Falls completed a redesign across its core varietals and collection of fruit, spirit, and botanical fusions, as part of its strategy to expand the category and recruit younger consumers.
“We all deserve a bit of pampering after the past 18 months, and we’re really excited to offer this luxurious hamper to shoppers,” explained Anne Uva, Assistant Brand Manager. “We know this will appeal to our loyal Echo Falls customer base who enjoy a special night in, whether that’s with friends or for some quality ‘me time’. With 75 per cent of Brits more likely to try a new brand that offers a promotion, we’re also confident it can also help us to introduce more people to our portfolio.”
* Full competition T&C’s will be available at www.echofallswine.co.uk. Shoppers can enter with the purchase of any Echo Falls competition neckflag stock and then submit their unique code online.