Skip to content
Search
AI Powered
Latest Stories

Echo Falls launches its first ever Rosé Seltzers

Wine brand Echo Falls has expanded into a new category launching its first ever Rosé Seltzers, targeting consumers looking to moderate their alcohol consumption.

Available in three on-trend fruit fusion flavours: Blueberry and Hibiscus, Strawberry and Pink Pepper and Raspberry, Lychee & Rose, the 250ml (4.5%) cans contain only 69kcal, also appealing to those cutting back.


The launch comes as the drink is predicted to witness the highest growth rate within the UK’s ready-to-drink category over the next five years, with the trend for hard seltzers booming as a lighter alternative to traditional drinks such as beer or wine.

The leading fruit fusion and flavoured wine brand hopes to capitalise on this trend by introducing the Rosé Seltzers - a light and refreshing mix of Rosé wine, sparkling water and no artificial fruit flavours - as a lower alcohol and lower calorie drink in convenient packaging formats.

“Blurring alcohol categories are becoming more popular and the trend for hard seltzers is here to stay,” commented Abigail Whithair, innovation commercialisation manager at Accolade Wines.

“Combined with an increased demand for no/low alcohol products, we’re confident that our light Rosé Seltzers will prove popular with UK shoppers. This range aligns with our new ‘your friend in wine’ brand positioning, as we look to bring back younger shoppers (35 and under) to wine and navigate them through the portfolio, who we may have been lost to other categories such as gin.”

The cans are ideal for out of home consumption for those looking for a lighter option to enjoy with friends and they are easy to recycle, catering to the sustainability conscious.

“We’re an important recruitment agent for the whole wine category and these seltzers, as well as our Botanicals collection (5.5% ABV) launched in May, provide a refreshing alternative to wine, especially for Gen Z consumers,” Whithair added.

Echo Falls Rosé Seltzers are available now with an RRP of £2 (available in 12 x 250ml cases).

More for you

Staropramen launches new 10x440ml ‘Fridge Pack’

Staropramen ‘Fridge Pack’

Staropramen launches new 10x440ml ‘Fridge Pack’

Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.

The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less
James Haskell holding the Schneaky Espresso Martini glass, promoting St. Patrick’s Day cocktails

Sip smart this St. Patrick’s Day with Kahlúa’s Schneaky Espresso Martini glass

Kahlúa goes undercover for St. Patrick’s Day

Cocktail lovers can rejoice this St. Patrick’s Day with the release of Kahlúa’s “Schneaky” Espresso Martini glass. Disguised to look like a pint of stout, the specially designed, hand-blown glass sneakily conceals an Espresso Martini inside a pint glass. The crafty solution was created following research revealing that cocktail lovers feel “St. Patrick’s Day pressure” to drink stout – even if they don’t savour its flavour.

According to the study, around two in three drinkers (64 per cent) have felt the need to order a "certain stout drink" to fit in and nearly half (42 per cent) fear they might be judged poorly for choosing a cocktail over a pint on St. Patrick’s Day. Enter the Schneaky Espresso Martini glass by Kahlúa – a saviour for many cocktail lovers on 16 and 17 March.

Keep ReadingShow less