East of England Co-op partners with Too Good To Go to reduce food wastage

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East of England Co-op’s 230 stores are set to sell “magic bags” of unsold produce under a partnership with Too Good To Go to ensure surplus stock does not go to waste.

The retailer, which claims to be the largest grocer partnered with the anti food waste app in the region – has also guaranteed the bags of surplus stock contain three times the value of food paid.

During its earlier trial in March across 44 stores, the Co-op managed to save 4,678 “magic bags” from being thrown out.

“Since making our pledge to reduce edible food waste to zero we have looked at a myriad of ways we can keep perfectly edible food from going to waste. Launching on Too Good To Go was a no-brainer, helping tackle the issue while giving our customers an excellent opportunity to enjoy delicious food at a great price,” reports quoted East of England Co-op head of sustainability Steven Fendley as saying.

“We have also been delivering other work in this area, including using new intelligent technology in our reduced to clear section, improving how and when we mark down chilled food nearing its ‘use by’ date, giving customers better discounts, earlier in the day.”