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    Earth’d wholegrain cereal and oat drink launches

    Created by Dr Adrian Massey, a nutritionist and cereal entrepreneur who believes that food can and should be delicious, nutritious and environmentally responsible, Earth’d offers a bounty of benefits in a quick and easy, tasty drink.

    Earth’d comes in three flavours, Strawberry Burst with strawberry puree, Silky Vanilla and Velvety Chocolate – which is made from real chocolate rather than cocoa powder seen in many competitors.

    Earth’d drinks have a unique flavour that is key to the product, packed with 30g of nutritious multi-wholegrain cereals (wheat, barley and oats), high in Calcium to support bone health, fibre digestion, seven B-Vitamins for energy & mental clarity, and Vitamin D for immune support. All are served in a convenient 250ml tetra pack that can be consumed anywhere. Earth’d is also a dairy-free oat drink, making it environmentally friendly and accessible to everybody.

    The Earth’d team conducted research with a nationally representative sample to understand the key occasions that consumers would drink Earth’d:

    • More than 2 in 5 would consume Earth’d as a breakfast drink
    • More than 1 in 4 would consume Earth’d for a morning snack
    • Nearly 1 in 4 would consume Earth’d for an afternoon snack

    These findings identify three clear purchase occasions for Earth’d, resulting in huge appeal for consumers throughout the day, making it a brilliant addition to any on-the-go drinks range.

    Founder Dr Adrian Massey isn’t sitting still after the launch of his first three products: “We believe tomorrow tastes great,” he said. “Right now, we’re making little drinks that make a big difference, but we believe that our possibilities are endless.”

    Currently, Earth’d comes as:

    15 x 250ml – Strawberry Burst, Silky Vanilla or Velvety Chocolate

    For more info or to purchase Earth’d, contact Dr. Adrian Massey ([email protected])

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