Doritos is teaming up with popular Netflix show “Stranger Things” to turn up the flavour and intrigue ahead of the hit show’s much-anticipated final series later this year, with a limited-edition Black Garlic Dip and Stranger Things-inspired party-sized bags.
With 79 per cent of shoppers drawn to themed products and 69 per cent seeking out limited-edition formats, the new Doritos Black Garlic Dip will help retailers create excitement in their store by tying into the mysterious world of Stranger Things – making it a must-try for fans.
It will be available in the run-up to the Halloween season, one of the biggest seasonal spikes for savoury snacking, with its unique black colour making it the perfect addition to a spooky night at home.
In addition to Doritos, the Stranger Things-themed pack designs will also be rolling out across Walkers Snacks brands – Monster Munch, Wotsits, Quavers and Squares, bringing excitement from the screen to store shelves. The designs will feature fans’ favourite characters and graphics from the Upside Down world, bringing the eerie energy of Hawkins to store shelves ahead of the show’s final season.
The limited-edition themed packs will be available in PMPs, grab bags, and sharing formats, helping retailers meet varied shopper missions. Doritos is also set to dial up value by increasing its party-sized bags from 180g to 270g – perfect for gatherings and Stranger Things watch parties.