Dole relaunches, extends canned fruit range

The Dole Sunshine Company, a global market leader in packaged fruit products and healthy snacks, is delighted to announce the re-launch and expansion of its canned fruit range, including three different cuts of premium Tropical Gold Pineapple as well as a Tropical Fruit Mix in a smaller 227g can. The new range will be available to both grocery and convenience retailers from late August onwards, with an RRP of just £1 for a 227g can, which offers retailers an excellent margin of over 30 per cent.

The new can range will consist of three different cuts of pineapple (slices, chunks and a new and unique small chunk cut, which is not found elsewhere on the market), along with a Tropical Fruit Mix variant, containing pineapple, papaya and guava, which are all high-quality, versatile and easy to use exotic ingredients for meal preparations and recipes. There are an increasing number of consumers who want to save money by creating different and exciting dishes at home instead of going out to eat, whilst also searching for hassle-free, time-saving solutions that deliver great tasting results. And what’s more, all four cans in the new range come with a Nutri score of “A”, so consumers know they are making a healthy choice.

Dole’s Tropical Gold Pineapples are grown in volcanic soil which helps provide a consistently great and more intense taste, with a unique crunchiness and a natural golden colour compared to regular pineapples. It’s a rich source of both vitamin C and fibre and contains no added sugar, artificial preservatives, sweeteners or flavours, and is handpicked at maturity and packed in 100 per cent its own juice.

“We’re delighted to be bringing this new 227g can range to market, which allows us to cater to various consumer needs and occasions,” said Andrew Bradshaw, UK Sales Director at the Dole Sunshine Company. “This smaller range provides the perfect portion size for smaller households and we hope will open consumers’ minds to exotic food adventures at home, such as pineapple on a pizza or in a taco using our new Dole small chunk sku. We know these kinds of ambient products are becoming increasingly popular with consumers at present, as they not only offer good value, but increased flexibility with longer shelf lives, meaning less waste.

“We’ll be supporting the launch with a multi-faceted media plan including geo-targeted ads, sampling, PR, social media advertising and in-store activation. With all the current pressure on household budgets, it’s not often that consumers can buy a premium product at a great value price of just £1, so we’d encourage retailers to stock up and help your regular customers save money and eat well,” he added.