Disaronno International UK launches two Xmas campaigns

Ahead of the festive period, Disaronno International UK is celebrating its heritage by launching two advertising campaigns for Disaronno Velvet and Tia Maria this winter, including a commercial featuring the new creamy liqueur – Tia Maria Matcha.

Championing Tia Maria’s new product, which launched earlier in 2021, the coffee-liqueur brand will be rolling out its latest commercial which will air from the 8th November until 27th December.

The 20-second film which will air on some of the UK’s biggest channels across TV, Video on Demand (VOD) and YouTube, is shot on the dynamic streets of London and depicts characters from various walks of life showing off their own unique and bold style through the creation of graffiti artwork.

The advert concludes by showcasing the signature Tia Maria espresso martini cocktail as well as the Tia Maria Matcha Ritual serve on ice, alongside the new “Two of a Kind” positioning.

Disaronno will also be bringing back its commercial inspired by the Italian concept of lifestyle “La Dolce Vita” for Christmas 2021.

It depicts a couple enjoying the Disaronno Velvet serve on the breezy Italian terrace while being photographed by paparazzi, showcasing the elegance and old-school glamour of Italy’s heritage. This commercial will also air from 8th November throughout December across TV, VOD and YouTube.

“It has been a big year for us – launching Tia Maria Matcha in our first year as a UK entity has allowed us to bring a coffee shop taste to homes across the UK,” said Marc Richardson, Country Director of Disaronno International UK. “We wanted to celebrate the legacies and innovations of both of our core brands and are very excited to be bringing our commercials to UK consumers this winter.

“Our two campaigns demonstrate our continued commitment to the UK and the big ambitions we have in the pipeline for Disaronno and Tia Maria in 2022 and beyond.”

The Disaronno and Tia Maria commercials will air in the UK from 8th November through until the end of December across some of the UK’s biggest channels including Channel 4, Sky and ITV.