Delice de France (formerly ARYZTA Food Solutions) has unveiled a limited edition Valentine’s Heart Donut.

Theheart shaped donut, filled with a delicious sweet & fluffy cremé, decorated with pink icing and topped with white and red sugar shaped hearts and white icing, offers am indulgent sweet treat for those consumers who are still not willing to sacrifice all of life’s little pleasures.

“Perfect served on its own, on-the-go, or as part of an incremental deal alongside a hot drink; retailers can use our limited edition donut to drive serious profits in the lead up to Valentine’s Day and beyond.” said Jenny Bayliss, sales operations director at Delice de France.

“Many shoppers buy due to temptation, so simply positioning products and concepts together can increase sales. Our coffee solution, Seattle’s Best Coffee, has been designed specifically for the convenience channel and integrates stands to hold sweet treats, enabling retailers to increase basket spend and upsell to shoppers whilst they are waiting for their coffee to pour,” Bayliss added.

The Valentine Heart Donuts (RRP £1.00) are supplied frozen, in cases of 36 and can be ready to serve in just 90 minutes, helping minimise costly wastage.