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    Dee Sedani wins Responsible Retailer of the Year Award

    (L-R) Shailesh Solanki, Gemma Bateson Sales Director JTI UK, Andrea Shallcross, Tracey Briggs, Dee Sedani, Kalpesh Solanki Matt Forde

    Popular retailer Dee Sedani has been chosen as the Responsible Retailer of the Year 2022 at the 34th Asian Trader Awards, held at the Park Plaza Westminster Hotel in London on Wednesday.

    Kevin Hollinrake, minister in the Department for Business, Energy and Industrial Strategy, was the chief guest at the event, which celebrated the most innovative and successful retailers from the UK’s independent grocery sector.

    Dee, who runs the One Stop, Stoke on Trent store, operates at the highest level and one who takes his responsibility to the community very seriously. He ensures that all staff are not only regularly trained and aware of all government regulations but also trained to deal with difficult situations when presented with fake IDs.

    Using facial recognition software, Dee is also able to identify customers who have previously used fake IDs, warning staff as they walk into the store.

    An accomplished and widely respected retailer, Dee took over this store in May, and has transformed it from a cold, uninviting shell, almost doubling turnover. With a complete refit the store is now a hub for the local community and he nsures his staff are well looked after with pleasant, temperature-controlled working environments and continuous online staff training make him a shining example of a truly responsible retailer, going above and beyond.

    Dee Sedani wins Responsible Retailer of the Year Award
    Winners of the Asian Trader Awards 2022

    In all, 13 retailers were honoured in different categories at the event, with the top award going to Glasgow retailer Shamly Sud, who was crowned the Asian Trader of the Year 2022.

    Four new product launches from the last year, voted for by the retailers, were also feted, and Parfetts Cash & Carry at Shepcote, Sheffield won the Wholesale Depot of the Year award, recognising wholesalers and suppliers who play an incredible role in the supply chain.

    Ram Solanki Lifetime Achievement Award, instituted in the memory of Ramniklal Solanki CBE, founder of Asian Media Group, went to Steve Keil, Director of Tactical Trading at Booker Wholesale.

    Hollinrake, who was appointed minister last month, said he looks forward to developing a closer association with the sector.

    “Small businesses are the very foundation of a dynamic, productive economy that creates employment, and brings huge benefits for the consumer. I’m determined to make it easier to start and grow business in this country by improving access to business finance, providing better advice and support and offering incentives to invest and grow.

    “I am relishing working with independent retailers, promoting your needs across the government. I promise you, now we are on your side.”

    Dee Sedani wins Responsible Retailer of the Year Award
    Asian Trader Awards 2022 held at the Park Plaza Westminster Hotel in London

    Winners List:

    Asian Trader Ram Solanki Lifetime Achievement Award: Steve Keil, Director of Tactical Trading at Booker Wholesale

    Asian Trader Awards

    Asian Trader of the Year: Shamly Sud, Racetrack Pitstop Premier, Strathclyde

    Responsible Retailer of the Year Award supported by JTI: Mayaur (Dee) Sedani, One Stop, Stoke on Trent

    Wholesale depot of the Year Award supported by JTI: Parfetts Cash & Carry, Stockport

    Convenience Chain of the Year Award supported by Dr Beckmann: Jayaseelan Thambirajah,  MSP Noble Group, Cambridgeshire

    Vape Convenience Retailer of the Year supported by BAT: Girish Jeeva Premier Barmulloch Glasgow

    Bakery Retailer of the Year Award supported by Warburtons: Michael Atherden & Paula Lafferty, Nisa, Bury

    Next Gen Award: Rushi Patel, Londis Rushi Stores, Berkshire

    Independent Retailer of the Year supported by Booker: Kris Naveretam, Londis Burbage, Wiltshire

    Food to Go Retailer of the Year Award: Faz Latif One Stop Premier, Methil Fife

    Spirit of the Community Award supported by Mondelez: Amrit Singh, Nisa Local, Walsall

    Symbol Convenience Retailer of the Year Award supported by Bestway: Nithy & Sue Nityanandan, Costcutter, Epsom, Surrey

    Off Licence of the Year Awards supported by Molson Coors (Cobra): Neha Phoughat, Shera’s Premier, Birmingham

    Impulse Retailer of the Year Award: Peter Juty, Costcutter Culverstone, Kent

    Local Hero Award supported by Kurkure: Jenny Donaghy, Spar, Llandrinio, Powys

    Product and Manufacturer Awards

    Convenience Snacks Brand of the Year supported by Sunmark Ltd: Kurkure, PepsiCo

    Convenience Soft Drinks Bottled Water and Juices Brand of the Year supported by Sunmark Ltd: Relentless Zero Sugar, CCEP

    Convenience Confectionery Brand of the Year supported by Sunmark Ltd: Cadbury Caramilk Buttons, Mondelez

    Convenience Vape and Next Generation Product Brand of the Year: Nordic Spirit Spearmint, JTI

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