Spiced rum brand Dead Man’s Fingers has forayed into the cream liqueur category with the launch of its new Raspberry Rum Cream Liqueur.
Available now, the drink is a deliciously smooth and velvety rum based cream liqueur with aromas of fresh raspberries.
“The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year on year to the spirits category in UK off trade,” Rachel Adams, global marketing manager for Dead Man’s Fingers Rum, commented.
“Our delicious new rum based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in demand innovations”.
The pastel pink bottle is emblazoned with the distinctive Dead Man’s Fingers skull branding, bringing a bolder image and personality to the more traditional cream liqueurs category. It is available now in 70cl, ABV 17%, RRP £17.