Spiced Rum brand Dead Man’s Fingers has brought back its iconic skull jars in limited edition Dragon Fruit and Liquorice & Blackcurrant Rum flavours.
Originally launched in 2020, the flavours have been brought back for a second time due to popular demand. They will also be joined by the brand’s flagship Spiced Rum in a distinctive black skull jar with a bold gold label, tapping into the ongoing popularity of the spiced rum category.
“The Dead Man’s Fingers brand has always been about shaking up the rum category andwe like to break the boundaries of what traditional rum should look like,” Rachel Adams, global marketing manager for Dead Man’s Fingers Rum, commented.
“We love experimenting with new flavour profiles, surprising and delighting rum lovers and listening to what our fans love in our line-up. Not only does our limited edition skull jar range provide us with a great opportunity deliver on this, but it’s also collectable, and the smaller pack format is a great way of introducing new consumers to the Dead Man’s Fingers brand offering.”
The new Spiced Skull and re-released Blackcurrant & Liquorice and Dragon Fruit Skull variants join the popular Tequila Coffee Rum and Tequila Raspberry Rums which launched just before Christmas.
All five are available to order now, 50cl, 37.5%, RRP £20.