Unconventional Spiced Rum brand, Dead Man’s Fingers, has announced that it will be expanding into the low and no category for the first time with the launch of its new Spiced 0.0 liquid.
Dead Man’s Fingers 0.0 is available for all to channels to order now, providing shoppers with the opportunity to enjoy the great taste of the brand’s award-winning Spiced Rum, without the alcohol.
Rachel Adams, marketing director, Halewood Artisanal Spirits, comments; “We know that consumers love our Spiced Rum – not only has it amassed a significant number of prestigious industry awards, but it also continues to see strong growth. We wanted to offer consumers the chance to enjoy its distinctive flavour, whether they’re choosing to drink alcohol or not”.
“Our new Dead Man’s Fingers Spiced 0.0 has been made using our unique spinning cone technology, which starts with our Spiced Rum and de-alcoholises it at a high heat, allowing the liquid to keep its signature taste.
“It is great enjoyed with a simple mixer such as cola or ginger beer and garnished with a slice of orange or lime, meaning that those who are moderating their alcohol consumption don’t have to compromise on taste or flavour. Plus, with very few alcohol-free rum alternatives currently on the market, our new Spiced 0.0 offers an exciting proposition to tap into the growing low and no trend, all under the strength of the Dead Man’s Fingers brand”.
Dead Man’s Fingers Spiced 0.0 is available for all channels to order now. RRP £20.
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