Polish food brand Dawtona has extended its UK range of ambient store cupboard ingredients with the launch of two new tomato-based products, each developed to give consumers greater choice, convenience and value for money.
Made from farm-grown fresh tomatoes harvested only once they reach peak perfection, both the Dawtona Passata (690g) and Dawtona chopped tomatoes (400g) deliver an intense, authentic flavour to add depth and richness to a wide range of dishes including pasta sauces, soups, casseroles and curries. The Passata contains a generous 1.3kg of tomatoes per 690g bottle.
“As the no. 1 brand in Poland, these high quality products from a well known and trusted manufacturer offer retailers a great opportunity to bring something new and fresh to the market and capitalise on the growing popularity of international cuisines and vegetable-based home cooking,” said Debbie King, Retails Sales & Marketing Director at Best of Poland Ltd.
“With more than 30 years’ experience of growing fruit and vegetables in our own fields and operating an acclaimed field to fork model which ensures the tomatoes are packed within hours of picking, these new products provide exceptional quality at an affordable price,” she added.
“Until now Dawtona has been best known for its range of authentic ingredients which help replicate the Polish meal experience at home, but we’re confident that these new products will appeal to world foods and mainstream customers while also attracting new shoppers.”
Support for the products includes a launch promotion in-store and consumer engagement plans via social media to help build awareness and drive shoppers to the fixture.
Dawtona Passata (690g): RRP £1.50
Dawtona Chopped Tomatoes: (400g): RRP 95p
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