Cotswold Fayre to launch data service for suppliers  

Cotswold Fayre said it is all set to launch its new sales reporting service, CoFI (Cotswold Fayre Insights).

This represents the first intelligent data system for the speciality food retail sector, which is a small part of the food and drink landscape but growing rapidly.

Cotswold Fayre suppliers will soon have the opportunity to access their brands’ sales performance by different customer type over several time periods to help them build category plans for future sales growth.

The initiative is being launched in partnership with leading wholesale data consultancy, TWC Group.

“We are delighted to be working in close partnership with TWC. They are the leaders in data services for wholesalers across the UK and by working with them we will be able to give insights on category and product sales within the artisan food retail sector that I don’t believe has ever been available previously,” Paul Hargreaves, Cotswold Fayre chief executive, commented.

“This will benefit our suppliers, who will be able to measure and improve their performance in different retail sectors. Our category and sales team will also be able to provide customers with far more insight than ever before, ensuring we are helping drive their sales harder. It’s a win-win for everyone!”

TWC Group already provides this data reporting solution to many of the biggest wholesalers and wholesale buying groups in the channel.

Suppliers will be able to track their category and brand sales over multiple time periods (4 weeks/13 weeks/year to date/moving annual total) as well as by region and outlet type. There are two years of back data in the service, so suppliers will be able to spot growing trends.

The data, reported in a highly visual manner, will be accessed via TWC’s digital reporting solution – which works on any type of mobile/digital device.

“We are excited to collaborate with Cotswold Fayre in bringing innovative data solutions to the food and beverage industry,” Tom Fender, development director of TWC Group, said.

“By combining our expertise in data analytics with Cotswold Fayre's deep industry knowledge, we are poised to deliver significant value to partner suppliers seeking to harness the power of data to drive growth and innovation.”