- Silkier, smoother and 'more delicious than ever' – Costa Coffee RTD returns with a recipe upgrade
- Refreshed packs deliver bold shelf standout and clearer flavour signposting
- Summer plans include sampling at Boardmasters Festival and ticket giveaway
Coca-Cola Europacific Partners (CCEP) is reinvigorating its ready-to-drink (RTD) coffee fixture with a relaunch of their Costa Coffee ready-to-drink range, rolling out now across grocery, wholesale, convenience and e-commerce channels.
New flavours
The Costa Coffee ready-to-drink portfolio caters to all consumer need states, offering our vitamin-enhanced Double Shot +, coffee shop classic Latte, and indulgent Frappés.
Its Lattes now feature a "silkier, smoother" coffee recipe, crafted using Costa Coffee’s Signature Blend. With the new recipe comes an elevated taste and texture profile, aligned to Costa’s position as the Nation’s Favourite Coffee Shop for 15 consecutive years.
New to the line-up are two delicious additions: the Creamy Tiramisu Frappé, inspired by the classic dessert and offering the perfect summer treat, and the Double Shot + Caramel, which delivers a smooth coffee kick.
Striking new packs
To complement the upgraded recipe, a new, more premium pack design is rolling out across 250ml sleek cans, 330ml rPET bottles and multipack. With bold Costa branding, clean flavour callouts and a fresh modern aesthetic, the new look is crafted to engage younger coffee drinkers who are increasingly drawn to sensorial descriptors and clear, standout signage on packs.
The relaunch comes as the RTD coffee segment is now forecast as the highest growth category in soft drinks, worth over £323 million.
Boardmasters takeover
CCEP is backing the rebrand with a major nationwide summer activation targeting young adults, headlined by a partnership with Boardmasters Festival this August. The partnership includes mass sampling at the festival and across Newquay town centre, alongside a promotion offering instant cash prizes and festival tickets.
Running for eight weeks from 2 June to 27 July 2025, the promotion is designed to drive trial of the refreshed Costa Coffee range. To enter, shoppers need to buy any Costa RTD product and scan the QR code on-pack for the chance to win. Full T&Cs apply. Weekly wins include cash prizes and Boardmasters tickets, with half of the tickets being VIP glamping packages complete with £500 spending money.
POS power
With six in 10 RTD coffee purchases made on impulse, convenience retailers can access a suite of eye-catching point-of-sale materials, tied to the on-pack promotion, designed to capture attention and drive conversion in-store. Kits include latte-themed shelf trays, aisle fins and floor stickers – all available via MyCCEP.com – to help boost visibility at fixture and maximise spontaneous sales.
“With our silkier, smoother recipe, upgraded packs and high-profile marketing activity, we’re building on Costa’s trusted heritage to meet the expectations of Gen-Z shoppers seeking quality and flavour on the go," said Helen Kerr, Associate Director, Commercial Development, at Coca Cola Europacific Partners GB (CCEP).
“Whether it’s grabbing a chilled coffee with a meal deal or stocking up on multi-serve formats at home, we’re helping retailers unlock sales in a category that’s got massive growth potential. With strong foundations, a range that caters to all consumer need states from low to medium and high caffeine intensity, and renewed energy behind the brand, we’re well placed to deliver sustained growth in chilled coffee for our customers.”