Skip to content
Search
AI Powered
Latest Stories

Corsodyl unveils new toothpaste, mouthwash range

Corsodyl unveils new toothpaste, mouthwash range

Corsodyl is launching a brand-new Gum Strength & Protect line comprising of two toothpastes and a daily mouthwash, which are clinically proven to protect against gum problems. The new range will tap into consumer demand for oral care solutions that help consumers proactively manage their gum health, preventing issues associated with poor oral health from arising.

With over half of the UK population experiencing gum problems and many not believing that their condition is severe enough for treatment, there is a clear need for an oral care range that helps to promote good gum health and prevent problems from arising in the future. Corsodyl’s Gum Strength & Protect line is designed to strengthen the gum seal around teeth for long-lasting gum protection. Unique for Corsodyl, the product is enriched with Hyaluronic Acid, a key building block of strong gums, and features IPMP (Isopropyl Methylphenol) and Zinc as antibacterial active ingredients. IPMP has been shown to reduce the regrowth of plaque, and the inclusion of zinc in oral hygiene products reduces oral malodour, reduces tartar formation and as an anti-bacterial agent to help to control plaque.


Corsodyl Gum Strengthen Protect Whitening 75ml

"We know that consumers are wanting to take more measures to protect and proactively manage their gum health in between dentist visits," said Dr Kate Fabrikant, Medical Lead Northern Europe Haleon. "As a specialist gum expert brand, we have a responsibility to continue providing oral health products that keep up with the evolving needs of consumers. The new Gum Strength & Protect range offers shoppers daily preventative care to tackle gum problems and stop them from getting worse.”

The Corsodyl Gum Strength & Protect toothpaste will be available in Whitening and Fresh Mint variants, and the Gum Strength & Protect mouthwash in Icy Mint. MSRP is £6.

More for you

Jacob's Mini Cheddars range, baked with cheesy specials

Jacob's Mini Cheddars unveils limited edition flavours

Jacob's Mini Cheddars range gets two limited edition flavours

Global snacking company pladis has added two limited edition variants to its popular £89 million Jacob’s Mini Cheddars snacking range.

Dialling up the brand’s ‘baked with real cheese’ credentials, the two new ‘Cheesy Specials’ variants – Jacob’s Cheese & Red Onion Mini Cheddars and Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars – will be hitting shelves from the beginning of February.

Keep ReadingShow less
Nestlé Purina expands innovative wet cat food range

Purina expands innovative cat food range

Purina expands Gourmet Revelations cat food range

Nestlé Purina Petcare has shed light on the diverse personalities of beloved cats across the UK in time for the announcement of its new Gourmet Revelations Fine Cuts in Gelée.

Their first ever Paws Up Poll saw more than five thousand cat owners tell Purina all about their cats, uncovering intriguing trends among different breeds and providing valuable insights into our feline friends.

Keep ReadingShow less
Cox & Co boosts orange variants

Cox & Co orange variants

Cox & Co boosts Easter range with orange variants

Single origin dark chocolate brand, Cox & Co, is upping the ante this Easter with the launch of two new Easter products.

Following the success of the launch of its Blood Orange Crunch bar in the autumn, Cox & Co has now created two new Easter products inspired by its newest flavour; a Blood Orange Crunch Egg Bar and a Blood Orange Crunch Easter Egg.

Keep ReadingShow less
Bridget Jones: Mad About The Boy

Bridget Jones: Mad About The Boy

Popworks Bridget Jones: Mad About The Boy collab and on-pack promo

To celebrate the release of Bridget Jones: Mad About The Boy, only in cinemas from 13February, PopWorks is kicking off its first ever* on-pack promotion. It is running from 27 January to 23March across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags. To celebrate the cinema release, the promotion offers shoppers an amazing opportunity to win a luxury getaway; official movie merchandise and gift vouchers, making this an unmissable promotion for Bridget Jones fans.

The partnership taps into a massive fanbase, with 13 per cent (8.9 million) of the UK population identifying as Bridget Jones super fans. As one of the most beloved film franchises, this is the perfect opportunity to enhance PopWorks' brand relevance with shoppers and establish its place as the perfect accompaniment to a big night in.

Keep ReadingShow less
Magnum ice cream Utopia range

Magnum ice cream Utopia range

Magnum debuts marbled ice cream with Utopia range

Magnum ice cream has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will be supported by an unmissable ATL campaign to amplify the launch from June.

As the market leader for ice cream innovation, the Magnum Utopia range introduces ground-breaking ingredient marbling technology for a truly multisensorial experience, featuring indulgent flavours swirled with multi-layer architecture and sauce. The leading reason for consumers buying ice cream is for an indulgent treat, and this new range delivers a uniquely satisfying and flavourful experience with every bite.

Keep ReadingShow less