Highlights
- Peach & Apple is the brand’s third packaged flavoured cider, following the launch of Cherry & Blackberry and Raspberry & Elderflower in 2023
- Cornish Orchards Peach & Apple presents stockists with an opportunity to premiumise their packaged flavoured cider ranges and drive higher margins
- At an average selling price of £6.62 a bottle (on sales), which is +32% higher than the average for the premium packaged cider segment, Cornish Orchards flavours are a proven sales driver
Peach & Apple is the brand’s third packaged flavoured cider, following the launch of Cherry & Blackberry and Raspberry & Elderflower in 2023.
Cornish Orchards Peach & Apple presents stockists with an opportunity to premiumise their packaged flavoured cider ranges and drive higher margins.
At an average selling price of £6.62 a bottle (in hospitality, according to CGA), which is +32 per cent higher than the average for the premium packaged cider segment, Cornish Orchards flavours are a proven sales driver.
Cornish Orchards, the award-winning premium cider and soft drinks company based in Duloe, Cornwall is supporting retailers, pubs and bars in premiumising their flavoured cider ranges with a new Peach & Apple flavour, designed to unlock higher profits by tapping into demand for ciders made with 100 per cent fresh pressed apple juice and blended with natural fruit flavour.
Available now, Peach & Apple is a wonderfully balanced light gold, gently sparkling cider made with traditional, bittersweet apples. The natural sweetness of ripe peach provides a juicy and rich body that is perfect for summer sipping. It is available in a 500ml bottle and has an ABV of 3.4 per cent.
Best served in a Cornish Orchards-branded glass filled to the brim with ice, Cornish Orchards Peach & Apple cider pairs beautifully with summer dishes, such as a chargrilled chicken salad or goats cheese salad.
“We’ve extended our range of Cornish Orchards flavoured packaged ciders with Peach & Apple to help customers tap into the lucrative opportunity in ciders made with 100 per cent fresh pressed apple juice,” said Rob Hobart, marketing director at Asahi UK. “Premium cider continues to be a hugely popular choice within the segment, accounting for 79 per cent of total packaged cider. Packaged fruit cider is experiencing rapid growth, with sales up by +9.7 per cent in volume for the last quarter.”
The launch marks the third flavour extension in Cornish Orchards’ range, joining Cherry & Blackberry and Raspberry & Elderflower, which launched in 2023. This latest addition means Cornish Orchards now offers a full portfolio of flavoured ciders across all key flavour profiles within the category.
Cornish Orchards is continuing to go from strength to strength, now worth £22.6m. The brand has grown by +9.6 per cent in value in the 26 weeks to 17 May 2025.