Skip to content
Search
AI Powered
Latest Stories

Cornish Orchards cider launches two new premium flavours

Cornish Orchards cider launches two new premium flavours

Cornish Orchards is launching two fruit ciders that will help consumers to trade up and drive category profits for retailers this summer. Available now, Cornish Orchards Raspberry & Elderflower Cider and Cherry & Blackberry Cider have an ABV of four4 per cent and offer the perfect accompaniment for the at-home al fresco drinking occasion. Offering a delicious, perfectly balanced, gentle sparkling cider made with crisp hand-picked dessert apples, the new Cornish Orchards flavours come in 500ml bottles and will be available nationwide.

Supported by a new campaign for 2023, the launch marks the first time the brand will feature across ATL advertising platforms. In June, OOH advertising will showcase the new flavours across London and South-West England, and a 30-second VOD creative will follow in July on ITVX, Sky and All 4. In addition, the brand will showcase its food credentials with a partnership with digital platform Mob Kitchen, which has developed bespoke recipes using the brand’s cider.


Cornish Orchards Gold contributes 53 per cent of the brand value, with Vintage showing the strongest growth. Cornish Orchards’ average price per litre is £4 – significantly above the average price per litre of cider (£2.46). It sits in the super-premium tier alongside Henry Westons and Thatchers Katy. Super-premium cider makes up a 13.7 per cent share of the category, and the share of premium and super-premium cider is up by two per cent vs two years ago.

Retailers should merchandise Gold and Vintage alongside craft ciders and the new flavoured variants sit well alongside premium flavoured cider brands.

“Offering the best of British, we believe there is currently no super-premium fruit cider available in the market that delivers to the taste and quality of Cornish Orchards,” said Andy Box, Local Brands Director at Asahi UK. “Expertly made by our Head Cider Maker, Chris Newton, in Duloe, Cornwall the arrival of these beautiful, artisanal ciders will help retailers extend their pricing ladder and drive category sales, while offering consumers a genuinely sustainable product.”

Cornish Orchards is launching two fruit ciders that will help consumers to trade up and drive category profits for retailers this summer. Available now, Cornish Orchards Raspberry & Elderflower Cider and Cherry & Blackberry Cider have an ABV of four per cent and offer the perfect accompaniment for the at-home al fresco drinking occasion. Offering a delicious, perfectly balanced, gentle sparkling cider made with crisp hand-picked dessert apples, the new Cornish Orchards flavours come in 500ml bottles and will be available nationwide.

Supported by a new campaign for 2023, the launch marks the first time the brand will feature across ATL advertising platforms. In June, OOH advertising will showcase the new flavours across London and South-West England, and a 30-second VOD creative will follow in July on ITVX, Sky and All 4. In addition, the brand will showcase its food credentials with a partnership with digital platform Mob Kitchen, which has developed bespoke recipes using the brand’s cider.

Cornish Orchards Gold contributes 53 per cent of the brand value, with Vintage showing the strongest growth. Cornish Orchards’ average price per litre is £4 – significantly above the average price per litre of cider (£2.46). It sits in the super-premium tier alongside Henry Westons and Thatchers Katy. Super-premium cider makes up a 13.7 per cent share of the category, and the share of premium and super-premium cider is up by two per cent vs two years ago.

Retailers should merchandise Gold and Vintage alongside craft ciders and the new flavoured variants sit well alongside premium flavoured cider brands.

“Offering the best of British, we believe there is currently no super-premium fruit cider available in the market that delivers to the taste and quality of Cornish Orchards,” said Andy Box, Local Brands Director at Asahi UK. “Expertly made by our Head Cider Maker, Chris Newton, in Duloe, Cornwall the arrival of these beautiful, artisanal ciders will help retailers extend their pricing ladder and drive category sales, while offering consumers a genuinely sustainable product.”

More for you

Kansas City Chiefs to take on Philadelphia Eagles in Super Bowl LIX

A Kansas City Chiefs helmet, the Vince Lombardi Trophy and a Philadelphia Eagles helmet are seen ahead of Super Bowl LIX at Caesars Superdome on February 03, 2025 in New Orleans, Louisiana.

Photo by Chris Graythen/Getty Images

Retailers urged to stock up on US sweets for Super Bowl sales boost

Leading confectionery wholesaler Hancocks has advised retailers to maximise their sales potential ahead of the Super Bowl by stocking up on popular American sweets and implementing effective merchandising strategies.

The Super Bowl, one of the biggest sporting events in the US, is not just about American football – it’s also a major occasion for food and snacks. In the UK, an increasing number of fans tune in to watch the game, creating a lucrative opportunity for retailers to cater to this growing audience by offering authentic American confectionery.

Keep ReadingShow less
World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

Leading confectionery distributor World of Sweets has unveiled two new product launches catering to different snacking preferences. The latest additions include Sweet Vibes Mallow Dunkz, a bold and playful marshmallow treat, and Bonds Trail Mix packs, a nutritious and flavour-packed snack designed for health-conscious consumers.

Sweet Vibes Mallow Dunkz

Following the successful launch last year of Sweet Vibes, a confectionery brand aimed at teenagers, World of Sweets has introduced Mallow Dunkz – a delicious and innovative snack designed to stand out. These treats feature marshmallows dunked in chocolate and coated in a crispy candy shell, available in two flavours: strawberry and vanilla.

Keep ReadingShow less
Lynx core range with ‘Sunset Fresh’ fragrance

Lynx core range with ‘Sunset Fresh’ fragrance

Lynx expands core range with new ‘Sunset Fresh’ fragrance

The male toiletries brand Lynx is ensuring young men smell great and targeting further growth in 2025 with the addition of Sunset Fresh to its core portfolio.

Available across convenience and wholesale channels, the revitalising Sunset Fresh fragrance is available in multiple formats - body spray, anti-perspirant, stick and shower gel formats* – to appeal to a wide range of shoppers. The fragrance profile has been designed to resonate with Lynx’s core audience of 11-34 year olds.

Keep ReadingShow less
PML expands TEREA range for IQOS two new blends Riviera Pearl and Provence Pearl

PML expands TEREA range for IQOS, introducing two new blends for Pearls

PML expands TEREA range for IQOS with two blends for Pearls

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its TEREA Pearls capsule range with the launch of two new dual-flavour variants; Riviera Pearl and Provence Pearl.

Featuring innovative capsule technology, the TEREA Pearls range enable users to switch seamlessly from a traditional tobacco blend to a unique flavour with a single click. This enhancement elevates flavour delivery, offering an enriched experience for users of its IQOS ILUMA heat-not-burn device.

Keep ReadingShow less
​Unilever sponsors Women's EURO 2025 with top brands

Unilever sponsors Women's EURO 2025 with top brands

Unilever brands team up with UEFA Women's EURO 2025

Unilever and the Union of European Football Associations (UEFA) have on Thursday named brands from Unilever’s foods and personal care business groups as official sponsors of UEFA Women’s EURO 2025.

The tournament, set to take place in Switzerland this summer (2–27 July), is anticipated to be the most viewed and attended UEFA Women’s EURO to date. With the game’s growing popularity, Unilever aims to leverage the platform to showcase its portfolio of brands – including Power Brands Hellmann’s, Knorr, Dove, and Rexona (also known as Sure) – with integrated campaigns.

Keep ReadingShow less