Confex extends data partnership with TWC

Buying group Confex has extended its data partnership with retail data analayst TWC for a further four years.

In October 2021, Confex embarked on a collaboration with TWC to launch an advanced data partnership. The primary objective was to revolutionise the accessibility and utilisation of sales information for Confex’s members. 

Initially planned for a duration of three years, the partnership and resulting insight service has proven to be an invaluable asset to Confex members and suppliers alike. The overwhelming success of the initial term has led to an extension of the insight service partnership between Confex and TWC for a further four years.

Jess Douglas Chief Operating Officer at Confex said: “Our ongoing commitment to Confex Data Insight service reflects our desire to provide  our members with unparalleled resources and opportunities for the foreseeable future. Together with TWC, we will continue to evolve the service and further embed data-led decision making in our business. As announced at our very successful conference in Lanzarote this September, we are delighted to welcome further Confex members to the Data Insight programme very soon.”

Tanya Pepin, Managing Director at TWC adds: “The extension of our partnership marks a significant milestone for both Confex and TWC. It emphasises our shared vision, dedication to excellence, and mutual desire to see the wholesale channel thrive. We are delighted to continue to be Confex’s chosen data partner as we strive for long term partnerships with our clients in line with our values of loyalty and customer-centricity.”