Coca-Cola has unveiled a new initiative offering consumers, for the first time ever, the chance to create their very own personalised Christmas can, featuring a name and a festive image.
A thousand cans of Coca-Cola zero sugar will be available each day, completely free, to order as a personal momento or special gift.
The giveaway can be personalised and ordered by scanning a QR code on special Christmas packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke or heading to https://cokecreation.co.uk/christmas/.
“Christmas is all about sharing special moments with friends and loved ones and we hope people enjoy the opportunity to create their own, personalised festive Coca-Cola zero sugar can this Christmas, whether that be for themselves or as a gift,” commented Kris Robbens, marketing director at Coca-Cola Great Britain.
For every can ordered, Coca-Cola will donate £2 to Crisis, the homelessness charity. The brand aims to donate a total of £50,000 this Christmas season.
“This year has been challenging for so many people and whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support more than ever before and this year, we’re really pleased to continue our longstanding association with Crisis to support the charity with a donation on behalf of every can ordered,” Robbens added.
Personalised cans are available from 5 December.
Coca-Cola is also offering people the chance to share personal messages with loved ones on London’s Piccadilly Lights this festive season.