Coca-Cola has added a zesty twist to its beloved Original and Zero Sugar ranges with the launch of a brand-new lime-flavoured variant.
Building on the success of Coca-Cola Lemon, which has amassed nearly £20m in value sales since launching last year, Coca-Cola Lime is expected to give consumers another refreshing option in the growing flavoured colas segment, with a tangy, bittersweet taste.
The new flavour is available for purchase in the following formats, with priced marked single packs available in the convenience channel:
- Coca-Cola Original Taste: 330ml, 500ml, 1.75L & 8x330ml
- Coca-Cola Zero Sugar: 500ml, 2L & 8x330ml
Noting that flavoured colas currently account for 60 per cent of growth in GB’s £2.8bn colas sector, the brand said the popularity of Coca-Cola Lime in other countries indicates it will give the sector a further boost. In testing, more than 50 per cent of consumers said that they would buy it, with nearly four in 10 saying they’d drink it on top of the soft drinks they already enjoy.
“We’re excited to bring a slice of lime to the nation’s favourite cola, growing our range with a new flavour – with or without sugar – that we know shoppers love,” Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said.
“Flavoured colas are also growing ahead of the total cola segment as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”
The launch of Coca-Cola Lime will be supported by a multi-million-pound marketing campaign in early 2025, including influencer partnerships, out-of-home marketing, social media and live experiences.
Coca-Cola’s growing flavoured colas range is up by more than 15 per cent, and includes Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar Cherry, Coca-Cola Original Taste Lemon, Coca-Cola Zero Sugar Lemon, and Coca-Cola Zero Sugar Vanilla.
Convenience retailers can request POS kits on My.CCEP.com.
