Coca-Cola hands over Piccadilly Lights space to shopper messages

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Coca-Cola said it will be handing over its space on London’s Piccadilly Lights this festive season to shoppers.

The brand is offering people the chance to share personal messages with loved ones on the iconic lights for everyone to see and enjoy.

From today (5 December), fans of Coca-Cola will be encouraged to tweet their messages of positivity and festive cheer with @CocaColaGB, using #CokeSign for the chance to have their name, message and image up on Piccadilly Lights in a once in a lifetime opportunity.

If chosen, they will receive an image of it on the Piccadilly Lights so that they can share with their friends, family and on social media.

“This year has been incredibly challenging for many people and continues to be with ongoing restrictions. So, this Christmas, as a way to make it extra special, we want to offer people a unique way to share their uplifting and personal messages with friends and loved ones via one of the biggest and best ways possible” commented Simon Harrison, vice president for commercial development at Coca-Cola European Partners GB.

“Christmas is all about sharing special moments and we hope people enjoy the opportunity to see their names and messages on the iconic Piccadilly Lights.”