Coca-Cola and the Oreo brands have teamed up as “Besties” to create two exclusive and limited-edition products: Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition.
Inspired by besties around the world, the two iconic brands are sparking celebration amongst besties with the two products and several unique digital and physical experiences.
Coca-Cola Oreo Zero Sugar Limited Edition features a captivating design and sleek packaging, adorned with the distinctive Oreo cookie embossments and stacked Coca-Cola bottles. With each sip of the drink, fans can savour a refreshing Coca-Cola taste with flavourful hints inspired by Oreo cookies, creating an unparalleled experience from these new-found besties.
“Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” Oana Vlad, senior director, global strategy at The Coca-Cola Company, said.
“As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
The limited-edition Oreo Coca-Cola Sandwich Cookie boasts a distinctive design featuring two signature chocolate basecakes paired with a Coca-Cola inspired taste fans know and love. The basecakes are embossed with Coca-Cola designs, with a smooth white-colored creme and studded with red edible glitter.
“At Oreo, we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante,” Eugenia Zalis, global head of marketing and brand for Oreo, Mondelez International, said.
“The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
The campaign aims to foster connections beyond boundaries through immersive digital experiences. Created in partnership with Spotify, the Oreo and Coca-Cola brands will unveil the ‘Bestie Mode’, an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
By scanning the QR code on packs, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion.
Coca-Cola Oreo Zero Sugar Limited Edition is the newest product from Coca-Cola Creations. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales. In fact, one in five shoppers that bought our Coca-Cola Creations in 2022 were new to the Coca-Cola Zero Sugar brand, and there was a sustained volume sales increase for the overall brand in the months that followed each launch – helping Coca-Cola Zero Sugar to retain its position as the fastest-growing major cola brand by volume in GB retail.
“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands. We’re confident that the great-tasting Oreo cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”
