Co-op partners with Uber Direct to expand online shop

Committed to ‘delivering’ continued growth in the quick commerce market, Co-op on Tuesday (5) announced expanded access to its own online shop through a new partnership with Uber Direct, Uber’s white-label delivery solution.

Uber Direct enables Co-op member-owners and customers to order groceries via Co-op’s own online shop with fast and reliable delivery locally through Uber Eats’ delivery network.

The convenience retailer has grown its ecommerce business at pace through both its own online shop and strategic partnerships. The trial with Uber Direct will initially enable an additional 50 Co-op stores to offer quick and convenient online home delivery, as Co-op aims to grow the access and reach of its own online shop to around 1,000 Co-op stores by the end of the year.

The move supports the convenience retailer’s ambition to accelerate its share of the quick commerce market to more than 30%, and sits alongside its partnerships with online home delivery platforms including Uber Eats where Co-op groceries and everyday essentials are available to order from approaching 1,100 Co-op stores.

Co-op’s online strategy is centred on quick convenience from its stores which are well placed at the heart of communities, with online orders picked fresh in local stores. Co-op has estimated that more than 80% of the UK population now has access to its products through either its own online shop or, the delivery platforms it partners with.

Chris Conway, Co-op’s eCommerce Director, said, “We have ambitious goals for the continued growth of our ecommerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery. Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our own online shop, and our work with strategic partners – offering our member-owners and customers in more communities an extensive range of groceries on-demand from Co-op’s stores locally.”

Caroline Varga, Head of Uber Direct, said, “We’re proud to work with Co-op to build on its relationship with Uber, and support its work to grow its online delivery service to its member-owners and customers. Our shared focus on speed, reliability and convenience supports Co-op’s growth ambitions to offer food and drink on-demand from more of its stores via Co-op’s own website or app.”