Clover extends ‘Spread the Love’ social campaign

Saputo Dairy UK said it has extended the ‘Spread the Love’ campaign supporting spread brand Clover with a second burst of media.

The move follows the success of the phase one of the activation launched in October 2019. Over 148 million ads impressions served during the six week campaign, and the target audience viewed the advert on average twelve times.

Continuing this month, the digital campaign uses animated Clover “buttery kisses” to evoke the love, care and nurture that comes with giving one’s family the very best.

The campaign will be hosted on YouTube and across online display advertising.

Emilie Grundy, senior brand manager for Clover commented: “We’re delighted that the campaign is resonating so well with our target consumers.

“In phase one of our launch we’ve achieved best in class results for awareness, ad recall and consideration uplift on YouTube, and have seen high levels of consumer engagement, with our ads driving over 120k direct clicks through to the Clover UK YouTube page.

“This second burst of media permits us to continue to spread the word… and to spread the love for Clover, supporting our ambition of getting Clover enjoyed by more families all over the UK.”