Organic fine foods brand Clearspring has relaunched its Organic Wholegrain Rice Cakes. The range is being reintroduced with its three original flavours, 7 Super Seeds, Buckwheat & Amaranth and Quinoa & Chia, alongside two new additions – No Added Salt and Lightly Salted.
The range features larger, crunchier rice cakes which are exceptionally crispy and satisfying. They tap into the trend amongst consumers for healthier and free-from snacking options. The entire range is gluten free, non-GMO, free from artificial ingredients, contains no added sugar, and is suitable for vegans, at just 27-28 calories per cake.
The rice cakes can be eaten straight from the pack as a snack or as a light meal with a choice of spread or toppings. They can even be enjoyed as an accompaniment to salads and soup, instead of bread.
The range relaunch and addition of two new flavours is timely, because more and more
consumers are shopping for organic items. Nielsen data confirms that Organic products saw a 9.5 per cent increase in sales (to 3rd October 2020), compared with a 6.6 per cent increase in non-organic.
“We have worked extremely hard and diligently to relaunch our Organic Wholegrain Rice Cakes, with an improved recipe and larger, crunchier cakes,” said Maria Dawson, Director at Clearspring. “They are light, low-calorie and can be tailored to personal tastes with a wide array of healthy sweet and savoury toppings including fruit, vegetables and spreads. They give people a healthier snacking option compared to other snacks while still delivering satisfaction at snack times.”
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